Music and Youth
Universal Music releases Priyanka Chopra’s “I Can’t Make You Love Me”
MUMBAI:Universal Music via Interscope Geffen A&M is pleased to announce the release of “I Can’t Make You Love Me” (ICMYLM), the brand new single off Priyanka Chopra’s much anticipated debut album. Chopra’s new track, a fresh and contemporary EDM ballad, was produced by German DJ / Producer Manual “Manian” Reuter and went `live’ across all digital outlets in India on 22nd April`14. Within 3 hours of it’s release, the single had climbed to #3 on the iTunes India overall `singles’ chart and subsequently peaked at #1 on a chart that includes `Bollywood’ music too. The physical CD single is scheduled for a 30th April`14 release and will feature two brilliant `remixes’ of the single.
The song’s video, set for release on May 1st, features actor Milo Ventimiglia (of NBC television series `Heroes’ fame) and chronicles mini moments from a now one-sided romantic relationship about to end. The video was conceptualized and directed by acclaimed duo Jeff Nicholas and Jonathan Craven of The Uprising Creative, whose credits include Rihanna’s “Take Care”, Justin Timberlake’s “Take Back The Night” and Shakira’s “Empire.”
Says Priyanka Chopra, “This is one of my favorite tracks on the album. It’s my ode to a classic, a song that I love, and one that says so much – this is for the actor in me”. She continues, “My fans have been super supportive on my previous two International singles “In My City” and “Exotic” and now I can’t wait to hear what they think of my latest single, which for the first time is just `me’ on the track!” .
The release of “I Can’t Make You Love Me” follows her two big hit singles “In My City” with Will.i.am, and “Exotic” with Pitbull which have cumulatively sold over half a million units (physical + digital) here – a record for `single’ sales in India! In 2012, Chopra also collaborated with The Chainsmokers as a feature on their track “Erase.”
Speaking on this occasion Devraj Sanyal, Managing Director, Universal Music Group & EMI Music, South Asia said “After two successful international singles in “In My City” and “Exotic”, Priyanka Chopra steps out with this banging EDM ballad which is destined to become this summer’s dance anthem! And this time she’s stepped up her game with a single all by herself unlike her previous hits which were collaborations. Once again we at Universal Music will roll out the best possible plan in support of this single to ensure that it’s another sure fire hit and further build up anticipation for the release of Priyanka’s debut international album later this year”.
In the US, Beats By Dr. Dre, in collaboration with Best Buy Co., Inc. will also pay homage to Chopra’s “I Can’t Make You Love Me” with the launch of a new campaign for the popular Beats Pill XL portable Bluetooth speaker. Chopra and her new track will be featured in the national ad campaign, which will run nationwide through May`14. Anjula Acharia Bath, CEO of Desi Hits and Chopra’s Management, notes, “Beats has taken the world by storm and I can’t think of a better platform or brand to release Priyanka’s new single to the US Market. We could not be more proud to support the launch of the new Beats Pill XL…let’s face it, sometimes bigger is just better!”
Priyanka boasts of more than 18 million followers across her social media platforms while combined YouTube views for her first two singles / videos is now over a phenomenal 50 million. The new single “I Can’t Make You Love Me” is available across all digital platforms.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
