Brands
Lenskart’s next-gen tech frames takes centre stage
Mumbai: Lenskart the leading eyewear brand is thrilled to unveil its latest innovation in eyewear technology – Memory Metal. The Beta- Titanium cutting-edge material is set to transform the glasses-wearing experience, featuring ultra-flexible and remarkably lightweight frames. These frames not only offer seamless flexibility but also assure enduring durability, marking a significant advancement in eyewear design.
Built to withstand the rigors of everyday life, Lenskart’s new frames redefine expectations with unparalleled shape retention technology. Constructed from the exceptionally durable Beta Titanium that makes them super lightweight and stainless steel making them compatible with high power & progressive prescriptions. These frames not only bend and fold to seamlessly adapt to your lifestyle but also effortlessly spring back to their original form. The addition of adjustable silicone nose pads enhances adaptability, allowing customers to twist and turn with ease, without compromising on comfort.
“We believe that eyewear should not only enhance vision but also reflect personal style,” said Lenskart co-founder Ramneek Khurana. “Our new ultra-flexible and super light frames redefine the standard for comfort and durability in eyewear, providing customers with unmatched flexibility and resilience.”
Beyond their exceptional flexibility, these frames boast a sleek and stylish design. Presented in timeless shapes and vibrant neutral and metallic hues, these frames effortlessly fuse fashion with functionality. Whether you’re heading to the office or enjoying a night out on the town, Memory Metal by Lenskart Air is meticulously crafted to navigate each day, offering a flawless combination of style and resilience. This eyewear is made to last.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
