MAM
ZenithOptimedia gets a new CEO and managing partner
MUMBAI: ZenithOptimedia has seen two major exits with Satyajit Sen and Navin Khemka moving on from the agency after eight years.
Sen held the position of chief executive officer of agency while Khemka was the company’s managing partner.
On their exit, ZenithOptimedia Group CEO Anupriya Acharya said, “After putting in eight years with ZenithOptimedia, Satya has decided to embrace a new challenge. We thank him for all his contributions to ZO and wish him all the very best. ZOG thanks Navin also for his contributions and wishes him well in his next assignment.”
The agency has got on board Madison Pinnacle COO Dnyanada Chaudhari as the managing partner for ZenithOptimedia India and former JWT digital ECD Prasanna Kulkarni as the chief creative officer.
Chaudhari will be based out of the agency’s Gurgaon office and on her appointment said, “I’m excited to be back and strongly believe in ZenithOptimedia’s Live ROI principle and am very keen on partnering marketing teams to not just look at efficiencies but to also strategically leverage alliances to drive thought leadership and brand ROI.”
On her appointment, Acharya said, “Chaudhari brings with her the exact expertise needed for this role. Her diverse background across strategy, buying and media management as well as experience with large scale businesses, is especially suited to create and refresh our trading architecture and execution across all media including TV, print, radio, digital, OOH, experiential and other specialist services.”
Based out of Mumbai, Kulkarni will be in-charge of creative and content marketing solutions across ZenithOptimedia, Performics, Resultrix and Newcast.
Commenting on his new role, Kulkarni said, “Great opportunity to work across the focus groups like performance based marketing, content led communication solutions, and integrated campaigns with ZenithOptimedia and its divisions, extremely glad to be part of such multidisciplinary team at ZOG. I look forward to taking the organisation’s creative capabilities to the next level by elevating the bar for innovative content. I am confident we are on our way to making ZenithOptimedia, Performics, Resultrix and Newcast a stimulating place for creatives and patrons alike.
On the appointment, Acharya said, “Increasingly we are finding our client requiring creative content solutions across not only online but even on integrated campaigns. Kulkarni’s role is towards driving competitive edge in our product through superior integration of creative and content solutions. In fact as we move ahead, we will be looking at getting more and more diversified talent on board.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
