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Sanjay Ghodawat Group appoints Setu as its creative agency
MUMBAI: Kolhapur based Sanjay Ghodawat Group has awarded creative mandate for its consumer division to Setu Advertising.
As per the mandate, Setu will have full responsibility for creative execution and implementation in all brand-related communication channels.
Sanjay Ghodawat Group director Shrenik S Ghodawat said, “We have selected Setu to work on the launch and strategic creatives for our namkeen and packaged drinking water after a multiple agency pitch. Their approach is quite different and fresh and we are confident that they will be able to give us path breaking communication campaigns adhering to the marketing strategy developed by Muster Maven.”
Setu Advertising director Rugwed Deshpande added, “Setu’s association with the Sanjay Ghodawat Group is welcome due to many reasons. Primary of these is the sector that we have an opportunity to work in. The retail sector presents countless opportunities and possibilities for creativity as well as execution. Also, the Group’s experience with the masses has lent them great insights into consumer behavior. We intend to bridge this understanding with creativity and strategy, to create stronger brands. Apart from that, it is always a matter of pride to work alongside a company of the size and aspirations as that of the Sanjay Ghodawat Group has. We hope to build a long-term relationship for other sectors of the Sanjay Ghodawat Group in future as well.”
Muster Maven CEO Vinod Maven said, “We are happy to have Setu on board and we believe that they would do justice to our marketing strategy and develop campaigns based on key consumer insights for the cluttered category that Sanjay Ghodawat Group’s consumer division is planning to enter.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
