iWorld
Alok Nath Joins Twitter
MUMBAI: Alok Nath, the popular film and television star, today joined Twitter. The actor, known for his fatherly roles in the film and television, became a pop culture icon as the Sanskari Babuji on Twitter a few months back, when one of his movies was being aired on television and users began tweeting about his character and his dialogues. In the last six months, there have been close to 2, 00,000 Tweets about him and his TV character.
Alok Nath has spent nearly three decades in the television and film industry and came into limelight in the mega serial “Buniyaad”. He has acted in many hit films like Maine Pyaar Kiya, Vivaah, Kabhi Khushi Kabhi Gham, Taal, Hum Saath Saath Hain, Hum Aapke Hain Kaun and many more. Not only that but he has also played role of Sanskari Babuji on various soaps such as Sapna Babul Ka…Bidaai, Yahan Mein Ghar Ghar Kheli.
Alok Nath on joining Twitter said, “I’m excited to join Twitter since people have popularised my character on it and I’m happy to now finally share the real Alok Nath with the world. It feels like there was a party thrown in my honour and I didn’t attend. So I’m attending now, fashionably later than never and I’m looking forward to engaging with my fans and friends in real-time.”
Pratiksha Rao, Entertainment partnerships manager, Twitter said, “We are very happy to welcome Alok Nath on Twitter. Twitter is the global town square where users can engage in live and public conversation about their interests from news to sports to films to comedy. Twitter users can now engage in conversation with Alok Nath and discover more about him outside of his TV shows’ persona.”
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
