iWorld
Celebrate powerful stories, enduring change on Khul Ke’s RoundTable
Mumbai: This International Women’s Day, Khul Ke, an innovative homegrown Indian social networking platform dedicated to catering meaningful conversations, is breaking barriers and igniting change with a powerhouse line-up of Padma Shree awardee women interviews. Khul Ke encourages women to celebrate their achievements and draws inspiration from the remarkable stories of these trailblazing women.
Highlighting the campaign’s essence, the RoundTable video teasers capture the movement’s core spirit. The phrase “Celebrate International Women’s Day with Khul Ke” serves as a rallying cry, inviting individuals to partake in the global celebration of womanhood. “Join The Celebration Of Women Achievers on Khul Ke” invites virtual gathering honoring extraordinary women who have overcome challenges and achieved remarkable success.
Among the esteemed guests featured in the RoundTable videos are Deepa Malik, Usha Chaumar, Prakash Kaur, Dr Sukama Acharya, and Jamuna Tudu. Each of these phenomenal women shared their empowering journeys, inspiring countless others along the way. The narratives of these women eloquently exemplify “Breaking Barriers, showcasing Self-Reliance, and Inspiring Change,” underscoring the central theme of the campaign: challenging norms and nurturing positive transformation.
Reflecting on her journey, Deepa Malik remarked, “Nothing is impossible if you can convey to others that it can be done. If I can become a Padma Shree at 40 years, then anyone can do anything.”
Sulabh International president Usha Chaumar touched hearts with her poignant statement: “My daughters say that if you were not in the tunnel, then I would also have to do the same work.”
Unique Home in Jalandhar founder Prakash Kaur emphasized the importance of shifting mindsets, stating, “We all should adopt this thinking. We should change the way we think.”
Khul Ke’s International Women’s Day campaign serves as a beacon of empowerment, uniting individuals from all walks of life to celebrate and uplift women globally. Join the movement, be inspired, and make a difference this International Women’s Day with Khul Ke.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
