Brands
Rolls-Royce’s new video campaign spotlights gender bias in education among underserved communities
Mumbai: Rolls-Royce has launched a social awareness campaign for girl child education based on insights from its Unnati Wings4her programme.
The first video in the campaign is titled ‘Silent Dreams’, and highlights the contrast between children in privileged homes versus those from less privileged backgrounds, where societal bias forces them to suppress their dreams. This is based on insights from our Unnati ‘Wings4Her’ initiative where we work closely with girls in high school and provide parental counselling (amongst other support) to ensure families support their daughters’ aspirations.
This was conceptualised, scripted and produced in-house with Rolls-Royce employees and their families enacting roles to being alive the social bias that deters thousands of girls from pursuing their dreams.
Please do watch the first video in the campaign series launched today on our LinkedIn
https://www.linkedin.com/feed/update/urn:li:ugcPost:7171766111439450113/
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
