MAM
Surewaves brings on board Ashish Baru
MUMBAI: SureWaves, a media and technology company working extensively in the space of aggregating audiences on local cable and satellite channels across the country is strengthening its advertising sales team. SureWaves has appointed Ashish Baru as regional director – west to lead the business operations in the region.
His last stint was with Headlines Today and he has also worked previously with Imagine TV and Zee group. SureWaves Network is already one of the top five TV media options in the country and is becoming an effective reach builder for lot of advertisers today across the country.
SureWaves COO Mandar Patwardhan said, “We are gearing up for an exciting year ahead. Ashish comes on board with rich experience and track record in media sales and would focus on establishing our leadership position in the market. The television industry is in an exciting phase with growing number of cable and satellite television channels which is leading to further fragmentation of audiences and with limitations of total inventory in the 10+2 regime, we believe SureWaves Spot TV Network is a game changing technology innovation which is going to help the industry at large.”
“I feel extremely privileged to be joining the SureWaves team which has created a truly unique platform for television advertisers and am excited and looking forward to creating new business opportunities,” added Baru.
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
