MAM
Surewaves brings on board Ashish Baru
MUMBAI: SureWaves, a media and technology company working extensively in the space of aggregating audiences on local cable and satellite channels across the country is strengthening its advertising sales team. SureWaves has appointed Ashish Baru as regional director – west to lead the business operations in the region.
His last stint was with Headlines Today and he has also worked previously with Imagine TV and Zee group. SureWaves Network is already one of the top five TV media options in the country and is becoming an effective reach builder for lot of advertisers today across the country.
SureWaves COO Mandar Patwardhan said, “We are gearing up for an exciting year ahead. Ashish comes on board with rich experience and track record in media sales and would focus on establishing our leadership position in the market. The television industry is in an exciting phase with growing number of cable and satellite television channels which is leading to further fragmentation of audiences and with limitations of total inventory in the 10+2 regime, we believe SureWaves Spot TV Network is a game changing technology innovation which is going to help the industry at large.”
“I feel extremely privileged to be joining the SureWaves team which has created a truly unique platform for television advertisers and am excited and looking forward to creating new business opportunities,” added Baru.
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
