MAM
PSI crosses border with ACCA
MUMBAI: PSI, an international arm of Posterscope, was entrusted with the duty of creating a high impact outdoor campaign for Association of Chartered Certified Accountants (ACCA) internationally, in South Asia.
With an aim to reinforce ACCA’s presence and the gamut of work it does, it has ventured into the outdoor turf, globally. PSI owing to its extensive reach across borders implemented a highly effective outdoor campaign which was built on a sophisticated media strategy.
The brief was to harbor impactful presence in student dominated locations and city centers. PSI tapped its resourceful network of outdoor in South Asia and working in tandem with a renowned media players there, captured the key cities of south Asia impeccably. The campaign was implemented in Karachi, Lahore and Islamabad for duration of two months. Further to ensure impact large formats like billboards, gantries were used. The campaign reaped high amount of visibility and success.
Posterscope regional director APAC Haresh Nayak said, “We are particularly proud of this campaign given that it was done in South Asia Our strong international alliances and expertise in these markets was the key to this campaigns success. We are committed to ACCA and are happy to be associated with them”.
Brands
Sanjeev Rolyan named global director at HCLTech
HCLTech taps seasoned pro to steer digital and software strategy worldwide
NOIDA: Sanjeev Rolyan has reached a new peak in his career, stepping into the role of global director at HCLTech. With over 16 years of experience in the tech and digital services arena, Rolyan is set to bring his expertise in software, applications, and end-to-end source-to-pay functions to the global stage.
Before this elevation, Rolyan held multiple leadership roles at HCLTech, including director & business head and general manager, where he played a pivotal role in driving enterprise resource planning and digital transformation initiatives.
His journey in the industry spans nearly two decades, starting with a long tenure at Genpact as assistant vice president, where he managed sourcing and procurement for IT solutions, SaaS, PaaS, IaaS, and application development projects.
Rolyan’s academic credentials include a postgraduate diploma in international business from Symbiosis International University and a certificate in digital strategies for business from Columbia Business School, where he mastered five key domains: customer, competition, data, innovation, and value.
At HCLTech, Rolyan’s mission is clear: to amplify the company’s software and digital offerings, streamline operations, and lead the charge in global digital transformation. With his blend of experience, strategic insight, and digital acumen, the tech world will be watching closely.
