GECs
STAR Plus launches ‘Nisha Aur Uske Cousins’
MUMBAI: With their new offering ‘Nisha Aur Uske Cousins’, Star Plus is bringing a relatable story of young India while showcasing the hitherto unexplored bond between Cousins; a relationship that forms the crux of everyone’s growing up years. Cousins are your blood relations but at the same time they are the friends you keep forever, the ones you share your childhood memories and growing up angst with. It is this very relationship that will be highlighted in the show. Targeted to the youth, the show also effectively captures the differences of opinion and friction caused by the generation gap between the elders of the family and the youngsters, especially when it comes to topics like careers, relationships, lifestyle and fashion choices.
Based in a joint-family set-up in Jaipur, Nisha Aur Uske Cousins brings to the viewers a bunch of interesting motley characters who are relatable and real – whether it is the shy romantic geeky cousin, the beautiful attention-seeking cousin or the cousin who is the natural leader and who everyone looks up to – each character has been beautifully etched and detailed out. The show has a good mix of both fresh and veteran faces, led by Aneri who plays the role of Nisha and Mr V M Badola who plays the patriarch of the family and the grandfather of the cousins. They are ably supported by the other cousins Suketu (Parv Kaila), Dolly (Purvi Mundana), Kirti (Heli Daruwala), Jwala (Barbie Jain), Umesh (Meherzan Mazda) and Bunty (Nikunj Padaya) and the very talented Vivek Mushran and Pubali Sanyal.
While none of the cousins’ fear dreaming big, their only terror is the fear of confronting the head of the family, Dadaji. The story revolves around how despite living in a patriarchal system, each one of them wants to break free to achieve what is unconventional and not stereotypical in a traditional family, which should surely resonate with today’s youth.
Mr. Nikhil Madhok, Sr. VP Marketing & Programming Strategy says, “In many ways Nisha and her cousins represent the Star Plus of today – young, energetic, wanting to break the mold and do something new. They respect Dadaji and their elders but don’t always agree with their stereotypical views. The show not only captures the unexplored but extremely interesting dynamic between cousins, but also deals with issues of today’s youth and their desire to challenge stereotypes”
Mr. Sukesh Motwani from Bodhi Tree Productions says, “Cousins hold a special place in our lives. They are our first friends, first play buddies, rivals and partners in crime. There are some episodes of our lives that only our cousins can relate to and hence to showcase the bond we’re here with our new show Nisha Aur Uske Cousins. We are very happy to bring forth this unique relationship in everyone’s lives.”
Pyaar, takraar, masti… Yeh hai Lifetimewali Dosti! Come meet Nisha Aur Uske Cousins starting18th August, 2014, every Monday to Saturday at 8:30 PM!
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
