MAM
AIR introduces toll free number to connect with advertisers
NEW DELHI: In a major initiative to push its commercial revenues, All India Radio is launching a Toll Free – 15102 – to connect with advertisers.
This first of its kind initiative in a bid to provide a one-stop window for those looking for an easy way to advertise with AIR’s various stations will be launched on Independence Day, 15 August.
The toll free number will connect the stations of AIR and it will become faster to answer and tackle the problems encountered by advertisers in reaching the pubcaster.
It will also provide an avenue for those who want to expand their business but have a limited budget to publicise and indulge in other promotional activities.
Since AIR has maximum penetration as well as reach at both domestic and international levels, advertisers can gain a lot without spending too much. AIR programmes through its 413 stations and 584 transmitters reach nearly 92 per cent of the country’s area and 99.19 per cent of the total population in 23 languages and 146 dialects.
Senior Prasar Bharati officials say, “As we are essentially working for the betterment of the country and public at large, our charges are basic and coverage is the best. An advertiser will certainly be better off with this toll free number.”
These officials claim that this was one of the many steps being taken by Prasar Bharati to stay connected with the public and have a more dynamic public face so that they can serve better.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
