iWorld
Twitter invites football fans to follow Premier League teams
MUMBAI: The concluded FIFA World Cup saw 672 million tweets from around the globe being shared. Whilst memories of the World Cup begin to fade, the Premier League springs back into action today as Manchester United host Swansea City in the first match of the 2014-2015 season.
With all 20 Premier League teams on Twitter, following each team will help fans to get closer to the action throughout the upcoming year. For India specific updates, fans can look out for updates from broadcaster Star Sport India’s Twitter handle.
Arsenal is the most followed team in the premier league with 4.24 million followers followed closely by Chelsea football club with 4.18 million followers, Liverpool FC and Manchester United FC with 3 million followers each. The fifth in the list was Manchester City with 1.92 million followers.
More than 60 per cent of premier league players are now on Twitter as well as two managers; Ronald Koeman of Southampton and Gary Monk of Swansea.
Tottenham will begin the new season with 76 per cent of their first-team squad on Twitter – the highest of any Premier League team. However with the transfer window open until 1 September, it remains to be seen whether they will maintain that position into the autumn.
Earlier this year, research from global Web Index highlighted that 57 per cent of Twitter football lovers in India said that football news breaks fastest on Twitter. Throughout the season, many of the best-known voices within the game tweet their observations and opinions, directly engaging with fans in real-time.
iWorld
Spotify spotlights Premium with AI DJ and Lossless Audio push
Five week campaign highlights personalisation and high fidelity listening.
MUMBAI: Your playlist just got a promotion and it now comes with a DJ who never sleeps. Spotify is turning up the volume on its Premium proposition, rolling out a new campaign that places product features not just music centre stage.
At the heart of the push are two upgrades: AI DJ and Lossless Audio. Rather than pitching them as add-ons, Spotify positions these as the engines quietly reshaping how people listen, moving the experience from passive playback to something far more intuitive and immersive.
The campaign unfolds through two feature-led films rooted in everyday listening moments. One spot leans into AI DJ as a hyper-personalised curator, adapting in real time to mood, taste and listening patterns essentially turning algorithms into something that feels almost human. The other film zooms in on Lossless Audio, emphasising richer, high-fidelity sound that captures nuances often lost in compressed streaming.
It’s a strategic shift in storytelling. Instead of selling access to content, Spotify is selling how that content feels smarter, sharper, and more tailored to the individual listener.
The rollout is equally expansive. The five-week campaign spans digital video, connected TV, audio, out-of-home, social media and in-app integrations, ensuring visibility across both digital and physical touchpoints. The idea is clear: meet users wherever they are, and remind them that Premium is designed to follow.
There’s also a strong regional layer baked in. With integrations across Tamil and Telugu music, Spotify is leaning into India’s linguistic diversity, acknowledging that personalisation in this market is as much cultural as it is technological.
The broader play is hard to miss. In an increasingly crowded streaming landscape, differentiation is no longer just about catalogue size or pricing. It’s about experience. By foregrounding AI-led curation and high-quality audio, Spotify is betting that the next phase of competition will be won not by what users listen to, but how they listen to it.
And if this campaign is anything to go by, the platform is keen to ensure that every tap of the play button feels a little more like a performance.
