Brands
Spread your wings fashionably
MUMBAI: Park Avenue’s logo – “Eagle” imbibes the strong vision and the ability to focus. It stands for new challenges and is known for its passion and commitment to succeed. Park Avenue, in order to educate visitors about their brand philosophy has brought about an innovative installation that has been combined with modern technology. As the brand revealed its avant-garde, cutting-edge range of corporate wear for men & women, for their forthcoming Spring Summer 2015, this was also an opportunity to unveil their innovative Discover-Your-Wings installation. This pioneering innovation allowed the visitors to experience the Park Avenue brand and what it stands for like never before at its Spring Summer 2015 Trade Show. This installation will also be seen in the Park Avenue stores going forward.
The quintessential Eagle Wing Park Avenue logo epitomizes agility, successful living, intelligence and the ability to see things first, before the junta does. The Discover-your-wings installation seeks to reveal the very same qualities in every individual, by helping him/her discover their passion within. Using technology that uses top-of-the-line motion sensing algorithms, a visitor could reveal his or her eagle wings for all the world to see.
Commenting on this innovative installation, Bhaskar Kelkar, Brand Director, Park Avenue said, “The Discover- Your – Wings installation is a perfect illustration of our brand ethos and creating a shared experience for people by letting them feel powerful by spreading their wings. We have consciously placed this innovative eagle wing installation at the entrance of the Park Avenue area to let our visitors enjoy and experience this innovation, thus making them realize their potential and to explore new opportunities in life.”
With a curious, enthusiastic crowd at the Park Avenue pavilion during the Trade Show, the Discover-Your-Wings experiment helped many realize that it was time for them to soar, to ascend.
The installation is operational for all those visiting the SS15 Trade show held at the Raymond Group office in Thane.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
