Hollywood
Fourteen films make it to co-production Forum of San Sebastian
NEW DELHI: Fourteen projects from a total of 181 projects submitted from 22 countries are taking part in the third Europe-Latin America Co-Production Forum as part of the 67th San Sebastian International Film Festival.
The Forum will be held from 22 to 24 September. The selected films are largely from Latin American countries including Argentina, Belgium, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, France, Guatemala, Mexico, Panama, Peru, Puerto Rico, Spain, Sweden, United Kingdom, Uruguay and Venezuela.
During the Forum, those responsible for the projects will work to a busy meeting agenda with industry professionals from across the world. The aim by attending the Forum is to make contact with potential co-producers, financial partners and sales agents in order to complete their funding and ensure their international production and distribution.
In addition, and as part of the festival’s collaboration with the Ibermedia Programme, a project selected in the workshop to develop film projects from Central America and the Caribbean will also participate in the Co-Production Forum.
The Europe-Latin America Co-Production Forum is fostered by the Basque Government Department of Economic Development and Competitiveness and the Ministry of Industry, Energy and Tourism.
As in previous editions, the final selection includes projects by directors and producers of recognised prestige alongside others by new directors and recently created production companies. Nine of the 17 projects presented in 2012 have been completed, while three of the 16 presented in 2013 have been filmed, and shooting is expected to start on another six in the coming months.
For the second year running, the EGEDA Award for Best Project at the Europe-Latin America Co-production Forum 2014 will be presented. The Award comes with a cash prize of €10,000 and is sponsored by EGEDA, the Audiovisual Producer’s Rights Management Association.
As a new feature this year, the Festival will also organise a Focus on Canada with Telefilm Canada. A delegation of 12 Canadian producers will come to San Sebastian to experience the Festival in person, make professional contacts and participate in the Co-production Forum and the other Industry Club activities.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
