Hollywood
Frances McDormand honoured in Venice
MUMBAI: Oscar-winning actress Frances McDormand has been honoured with the visionary talent award at the Venice Film Festival, ahead of the premier of her new HBO mini-series, Olive Kitteridge which she called the culmination of her life’s work.
McDormand, who is married to director Joel Coen and has starred in several Coen brothers films including Fargo and Burn After Reading, was presented with the Visionary Talent Award for a career that began on Broadway in 1984.
Talking about her new project, McDormand said that she was gratified to be at a film festival with Olive Kitteridge.
In Olive Kitteridge, McDormand plays a witty, acerbic maths teacher in a New England town in a story that spans 25 years, based on a Pulitzer prize-winning collection of short stories by Elizabeth Strout, and directed by Lisa Cholodenko. It is set to air in the US in November.
The actress made her feature film debut 30 years ago in Coen’s Blood Simple. Talking about working in television she said, “Television has allowed all of us to reinvent on our own terms what we want our professional lives to be. For a female elder, action roles in films are limited, but television opens up new possibilities.”
McDormand won the Best Actress Oscar for Fargo and has also been nominated three more times for Mississippi Burning (1988), Almost Famous (2000), and North Country (2005).
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
