MAM
A Big Bang Night for Maxus and Saatchi & Saatchi Focus Network
MUMBAI: Felicitating agencies for excellence in communication and media, The Big Bang Awards 2014 was held on 19 September at The Ritz Carlton, Bengaluru.
While Maxus was the biggest winner of the night bagging awards for Media, Digital as well as Social Media Agency of the year, Saatchi & Saatchi Focus Network was named Creative Agency of the Year. Saatchi & Saatchi Health & Wellness was the Healthcare Agency of the Year and Aim High Consulting was awarded the PR Agency of the Year.
Prakash R of Aim High Consulting was crowned the Young Achiever of the Year and Infosys won the Client of the Year Award winning across several categories.
For the awards, 956 entries were submitted across 75 categories by 64 creative, media, digital, social media, mobile, healthcare and PR agencies. Apart from these, clients and young professionals also participated for the coveted heads.
The event also featured a book release of Pavan Padaki’s ‘Brand Vinci’, a definitive book on the various facets of branding.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
