I&B Ministry
DAS task force to meet on 8 October amidst protests
NEW DELHI: Almost a month after its constitution, the task force set up for the implementation of digitisation in the country and particularly overseeing the execution of the last two phases of Digital Addressable System (DAS) is expected to meet on 8 October at 10:30 in Delhi.
However, local cable operators who have already expressed their protest at not being given a voice in the Task Force have not been invited to the meeting.
Talking about the meeting, Information and Broadcasting Ministry secretary Bimal Julka told indiantelevision.com that all the stakeholders named in the task force order of 12 September had been nominated and are expected to be at the meeting. Although an official of the Information and Broadcasting Ministry denied this.
LCOs who form the backbone of the cable television system in the country said no organisation of LCOs had been included in the task force or invited in the meeting.
Meanwhile, ASSOCHAM Media and Entertainment Committee co-chairman Sujatha Dev informed the industry body that she is unaware of how a representative of ASSOCHAM was nominated to the task force.
National Cable & Telecommunication Association president Vikki Choudhry has in a letter to the I&B Minister Prakash Javadekar alleged that “In spite of all your endeavours taken to clean up the mess that had been created on account of DAS by the previous UPA government, few officials still attached to the MIB are bent on misleading and misguiding you on this much controversial DAS issue.”
He has also pointed out that certain categories had not been invited to the task force meeting despite them being directly involved in implementation of DAS which included five Independent MSOs one each from North, South, East, West and North East region, five registered LCO associations one each from North, South, East, West and North East regions, a representative of the Association of Regional Television Broadcasters of India/ Regional News Broadcasters Association, five prominent consumers organisations, one each from North, South, East, West and North East regions, a representative of ASSOCHAM and a representative of Telecom Equipment Manufacturers Association of India (TEMA).
Choudhry added that while there had been mention of these in the order of 12 September constituting the task force, no persons had been nominated for these categories.
Additionally, he also revealed that there was no representation / invitation sent to Conditional Access System Vendors (an integral part of the entire DAS) and Subscriber Management System (SMS) that controls the entire DAS ecosystem after integration with the CAS.
According to the 12 September order, the new task force was to be headed by I&B additional secretary as chairperson, with Telecom Regulatory Authority of India (TRAI) principal advisor for broadcast and cable satellite, I&B Ministry joint secretary broadcasting, representatives from the MSO Alliance, five independent MSOs one each from north, south, east, west and north east regions, five registered LCO associations one each from north, south, east, west and north east regions, representatives from the Indian Broadcasting Foundation, News Broadcasters Association, Association of Regional Television Broadcasters of India, DTH Association, FICCI, CII, ASSOCHAM, CEAMA, Department of Telecommunications, Department of Electronics and Information Technology, DG: Doordarshan, DG: All India Radio, BECIL, BIS, five prominent consumer organisations one each from north, south, east, west and north east regions and 33 state level nodal officers one each from the states/union territories governments.
The task force was to act as an interface between the government and the industry in matters related to implementation of DAS in the cable TV sector and monitor the execution of DAS. It also will have to analyse the roadblocks that may come in the way of digitisation and suggest measures.
While NBA and IBF will be participating in the meeting, representatives of cable operators associations from different states are protesting against the exclusion of LCOs and MSOs from the meeting.
I&B Ministry
Doordarshan, ICCR sign MoU to boost global reach of Indian culture
Pact taps TV, radio and digital platforms to take cultural content worldwide
NEW DELHI: In a move aimed at taking India’s cultural story further across borders, Doordarshan under Prasar Bharati has signed a memorandum of understanding with the Indian Council for Cultural Relations to expand the global reach of Indian cultural content.
The agreement, signed on April 7 at Doordarshan Bhawan, brings together the content strength of ICCR and the wide broadcast network of Doordarshan, spanning television, radio and digital platforms.
Under the partnership, ICCR will provide a steady stream of cultural programming, including performances and events organised by Indian missions abroad such as embassies, consulates and cultural centres. Doordarshan will handle production, coverage and distribution, ensuring that these programmes find audiences not just in India but across the world.
The collaboration also opens the door for recorded cultural content from overseas missions to be aired across multiple platforms, including OTT and social media, making Indian art, music and heritage more accessible to global viewers.
A notable feature of the MoU is joint ownership of content rights in perpetuity, including digital rights. This allows both organisations to archive and reuse material over time, building a long-term cultural repository while maximising reach. Doordarshan will also support pre-event promotion and cross-platform visibility to drive engagement.
Speaking at the signing, Doordarshan director general K. Satish Nambudiripad and Indian Council for Cultural Relations director general K. Nandini Singla highlighted the potential of the partnership to strengthen India’s cultural diplomacy through modern media channels.
The agreement, initially valid for three years, also allows Doordarshan to explore monetisation opportunities from the content generated, adding a commercial layer to cultural broadcasting.
As India looks to blend tradition with technology, this partnership signals a clear intent to make its cultural voice not just heard, but seen and streamed across the globe.
