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Lehren features on the New MSN Experience in India
MUMBAI: Lehren Networks Private Limited today announced that it will be featured on the new MSN, Microsoft Corp.’s information and entertainment network. Lehren is an industry leading entertainment portal with original content, with over 100,000 videos across live platforms, 1.5+ Billion video views on YouTube & 2000+ Bollywood/Indian regional movie rights. By partnering with the new MSN – comprehensive and broad, bringing content from the most well-respected and influential media sources together in one place – Lehren is thrilled to expand its consumer reach. The new MSN will showcase Lehren’s content in a comprehensive and powerful way across the web and application experience.
Starting today, consumers are invited to try out Lehren’s content on the new MSN at http://www.msn.com
Chairman and Managing Director, Lehren, Mritunjay Pandey says “We are very excited to have our industry leading content featured on the refreshingly new MSN, and in the process take our content to more consumers. We believe that the new MSN will help us in our mission to deliver great value to our users.”
“Built from the ground up, the new MSN combines comprehensive content from the world’s leading media outlets with powerful tools to help you do more,” said Sanjay Trehan, Executive Producer, MSN India. “We’re excited to continue our relationship with Lehren and continue to inspire people to discover new things about themselves and the world around them.”
Lehren’s engagement with Bollywood dates back to 1987, to the pre-satellite era, when it pioneered film-based entertainment shows for India’s then emerging television industry. Lehren’s videos packaged film shoots and happenings, interviews and other magazine content in the kaleidoscopic format typical of Bollywood. This made Lehren a household name in the VHS home video market and the brand-Lehren grew to become the biggest source of film-based content in India and overseas. Its chatty, snippety video magazines became the Template for entertainment shows when India’s television industry was opened up to private producers in the late 1980s and early 1990s.
To this day TV channels & Entertainment shows follow the styles and formats invented by Lehren back then.
Vested with a clear Mandate and Powered by a 28-year legacy in the Bollywood space, LEHREN continues the forward propulsion – matching the momentum of the Media & Entertainment industry.
eNews
OpenAI researcher Zoe Hitzig resigns over ChatGPT ad plans
Zoe Hitzig says an ad-driven model could put user privacy and AI integrity at risk.
CALIFORNIA: OpenAI researcher Zoe Hitzig has resigned from the company, citing concerns about the introduction of advertising in ChatGPT. Hitzig, who spent two years working on AI development and governance, announced her departure in a guest essay for The New York Times, just as the company began testing ads.
Hitzig’s main concern is not the presence of ads itself, but the long-term financial pressure they could create. While OpenAI maintains that ads will be clearly labelled and will not influence the AI’s responses, she argues that dependence on ad revenue can eventually change how a company operates.
She also expressed concern about the vast amount of sensitive data OpenAI holds, questioning whether the company can resist the tidal forces that push businesses to monetise private information.
“I resigned from OpenAI on Monday. The same day, they started testing ads in ChatGPT. OpenAI has the most detailed record of private human thought ever assembled. Can we trust them to resist the tidal forces pushing them to abuse it?” she wrote in a post on X.
Her warning points to a growing tension between business priorities and ethical responsibility, raising the question of whether a company can deliver objective AI responses while also keeping advertisers happy. It also underscores concerns around data privacy, as OpenAI handles vast amounts of personal information, creating risks that go beyond those faced by earlier tech platforms. At the same time, there are fears about future integrity, with financial pressures potentially pushing AI systems to favour engagement over accuracy or safety.
As ChatGPT moves from a purely subscription-based model toward a more commercial approach, the industry is watching closely. For Hitzig, the shift represents a fundamental change in OpenAI’s mission, raising concerns that the drive for profit could eventually compromise the integrity of the technology.
