eNews
Lehren features on the New MSN Experience in India
MUMBAI: Lehren Networks Private Limited today announced that it will be featured on the new MSN, Microsoft Corp.’s information and entertainment network. Lehren is an industry leading entertainment portal with original content, with over 100,000 videos across live platforms, 1.5+ Billion video views on YouTube & 2000+ Bollywood/Indian regional movie rights. By partnering with the new MSN – comprehensive and broad, bringing content from the most well-respected and influential media sources together in one place – Lehren is thrilled to expand its consumer reach. The new MSN will showcase Lehren’s content in a comprehensive and powerful way across the web and application experience.
Starting today, consumers are invited to try out Lehren’s content on the new MSN at http://www.msn.com
Chairman and Managing Director, Lehren, Mritunjay Pandey says “We are very excited to have our industry leading content featured on the refreshingly new MSN, and in the process take our content to more consumers. We believe that the new MSN will help us in our mission to deliver great value to our users.”
“Built from the ground up, the new MSN combines comprehensive content from the world’s leading media outlets with powerful tools to help you do more,” said Sanjay Trehan, Executive Producer, MSN India. “We’re excited to continue our relationship with Lehren and continue to inspire people to discover new things about themselves and the world around them.”
Lehren’s engagement with Bollywood dates back to 1987, to the pre-satellite era, when it pioneered film-based entertainment shows for India’s then emerging television industry. Lehren’s videos packaged film shoots and happenings, interviews and other magazine content in the kaleidoscopic format typical of Bollywood. This made Lehren a household name in the VHS home video market and the brand-Lehren grew to become the biggest source of film-based content in India and overseas. Its chatty, snippety video magazines became the Template for entertainment shows when India’s television industry was opened up to private producers in the late 1980s and early 1990s.
To this day TV channels & Entertainment shows follow the styles and formats invented by Lehren back then.
Vested with a clear Mandate and Powered by a 28-year legacy in the Bollywood space, LEHREN continues the forward propulsion – matching the momentum of the Media & Entertainment industry.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
