Brands
Eicher launches Skyline Pro Series buses
BENGALURU: VE Commercial Vehicles Limited (VECV), the 50:50 joint venture between the Volvo group and Eicher Motors Limited (Eicher) announced the launch of Eicher Skyline Pro Series of buses in Bengaluru. The new series will meet the demands of the emerging premium market segment providing enhanced passenger safety and comfort, says the company.
VECV senior VP sales of sales, marketing and aftermarket Shyam Maller said, “The new generation Eicher Skyline Pro Series buses have been developed as per our philosophy of relevant modernisation to continuously improve transportation efficiency in India developing world thereby reducing cost of people transportation and increased productivity.”
The company plans to market these buses through ground events involving users, social media and a bit of print advertising. For print, VECV uses local news media. “For example, in Bengaluru, Eicher would advertise in a local paper such as Deccan Herald rather than a Times of India,” explained an industry source who also revealed that, overall, the company spends around 3-4 per cent of its annual revenues of about Rs 5000 crore or about Rs 150 to Rs 200 crore in a year towards sales, marketing and advertising. This includes BTL activities as well as ATL. TBWA handles its creative duties.
The vehicle manufacturer witnessed a slight growth in numbers to 3052 units in October 2014 as compared to the 3001 units sold in October 2013.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
