Brands
Eicher launches Skyline Pro Series buses
BENGALURU: VE Commercial Vehicles Limited (VECV), the 50:50 joint venture between the Volvo group and Eicher Motors Limited (Eicher) announced the launch of Eicher Skyline Pro Series of buses in Bengaluru. The new series will meet the demands of the emerging premium market segment providing enhanced passenger safety and comfort, says the company.
VECV senior VP sales of sales, marketing and aftermarket Shyam Maller said, “The new generation Eicher Skyline Pro Series buses have been developed as per our philosophy of relevant modernisation to continuously improve transportation efficiency in India developing world thereby reducing cost of people transportation and increased productivity.”
The company plans to market these buses through ground events involving users, social media and a bit of print advertising. For print, VECV uses local news media. “For example, in Bengaluru, Eicher would advertise in a local paper such as Deccan Herald rather than a Times of India,” explained an industry source who also revealed that, overall, the company spends around 3-4 per cent of its annual revenues of about Rs 5000 crore or about Rs 150 to Rs 200 crore in a year towards sales, marketing and advertising. This includes BTL activities as well as ATL. TBWA handles its creative duties.
The vehicle manufacturer witnessed a slight growth in numbers to 3052 units in October 2014 as compared to the 3001 units sold in October 2013.
Brands
Aurelia launches Spring Summer ’26 collection with Ananya Panday
#HameshaTrending campaign spotlights trendy Indian wear in fresh silhouettes and florals across 240 plus stores.
MUMBAI: Ananya Panday just proved that Indian wear can trend harder than your group chat because when fashion keeps up with your vibe, every outfit’s a plot twist. Aurelia, the women’s ethnic wear brand from Aditya Birla Fashion and Retail Limited TCNS Division, has rolled out its Spring Summer ’26 collection under the punchy #HameshaTrending campaign, fronted by hindi movie’s Gen Z favourite Ananya Panday. The move sharpens Aurelia’s spot as the brand for young women who crave the latest in Indian aesthetics without ditching comfort or confidence.
The campaign film bursts with girl-gang energy, makeover sessions, office hangs, road trips, and wedding chaos, each scene swapping moods and styles seamlessly. Ananya embodies the effortless switch kurta one minute, co-ord set the next showing how Aurelia keeps looks fresh, relevant, and ready for whatever the day throws.
Ananya Panday said, “I’ve always believed fashion should feel fun, easy, and totally you. I love experimenting with trends, but in a way that still feels comfortable and natural. That’s what I love about Aurelia… #HameshaTrending is such a vibe because it’s about staying updated and feeling confident every single day.”
Aditya Birla Fashion and Retail Limited TCNS Division CEO Anant Daga added, “Aurelia has consistently resonated with women who want to stay relevant in an ever-evolving fashion landscape… The Spring Summer ’26 collection and #HameshaTrending campaign are strategic steps toward strengthening our fashion-forward credentials while continuing to offer accessibility, comfort, and inclusivity at scale.”
The collection itself is a seasonal refresh: updated kurta shapes, fluid co-ord sets, playful sleeves, bold necklines, softer pastels, on-trend florals, and breezy fabrics built for India’s heat. It’s designed to glide from desk days to brunch, festive dos to summer evenings proving wearable trendiness doesn’t mean sacrificing ease.
A full 360-degree rollout follows, the film hits social media, OTT, and digital video, backed by influencer tie-ups and creator buzz, while the pieces land in over 240 Aurelia stores plus online nationwide.
For anyone who’s ever stared at their wardrobe wondering how to stay current without trying too hard, this drop whispers: trend-chasing can be as simple as slipping into something that feels like you only sharper, brighter, and very much on point.
