MAM
Snehasis Bose joins L&K Saatchi & Saatchi
MUMBAI: L&K Saatchi & Saatchi has appointed Snehasis Bose as senior vice president, planning.
He will be operating from the Delhi office.
Commenting on the appointment, L&K Saatchi & Saatchi chief strategy officer and managing partner Sandhya Srinivasan said, “We have been looking forward to strengthening our core competence, the strategic & knowledge discipline at L&K Saatchi & Saatchi. Snehasis fits in snugly into our culture which marries creative planning with business results. As the Head of Planning in our Delhi office he will not just drive the growth for brands & businesses there but also lead some inspiring initiatives that are national. We are really delighted have him on board to continue building our desire to stay audacious.”
On his appointment Bose said, “Challengers, upstarts, cannot-be-explained, winners are some of the adjectives I had heard about L&K | Saatchi & Saatchi. And then they offered me an opportunity to experience this befuddling combination from the inside. I said ‘Yes!’’
Bose comes with a rich experience of 18 years, and has worked with eminent agency networks like D Y Works (Formerly DMA networks), PQR Mumbai, Publicis Ambience, McCann, JWT Kolkata, Bates Kolkata and Contract Advertising. Over the years Snehasis has lead key projects like Tata Docomo, Pepsi, Airtel, Fidelity Mutual Funds and many other renowned brands.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
