iWorld
‘Kill/Dil’ now on Spuul
MUMBAI: Spuul, an online streaming service for Indian cinema and television, has added ‘Kill/Dil’ on pay-per-view to its movie catalogue offered via subscription services.
‘Kill/Dil’ is the story of two killers; Dev (Ranveer Singh) and Tutu (Ali Zafar) who roamed free. Abandoned when young and vulnerable, Bhaiyaji (Govinda) gave them shelter and nurtured them to kill. All is normal in their lives until destiny throws free spirited Disha (Parineeti Chopra) into the mix. What follows is a game of defiance, deception and love.
Spuul users worldwide can watch this entertaining thriller about guns and romance on all second screen devices including mobile, tablets, web, smart TVs, as well as stream to their TVs via Chromecast.
Spuul chief content officer Prakash Ramchandani said, “It has been a constant endeavor at Spuul, to provide our users with novel offerings every month. We have added Kill Dil within few months of its release to ensure that we provide the latest and the best of Bollywood movies to our subscribers. Every content added on Spuul is to enhance the users overall experience in terms of quality and we aim to continue this process.”
“A digital distribution platform like Spuul provides us a window to connect with all YRF movie lovers and enables access of our film catalogue by allowing a real movie watching experience anytime and anywhere, as per our viewer’s convenience,” said Yash Raj Films VP – digital Anand Gurnani.
Spuul, standing by its promise of delivering diverse content to its users, has been adding new-age movies and TV show such as Mardaani, Ankhon Dekhi, Main Tera Hero, Queen, Gunday, Bigg Boss 8 hosted by Salman Khan, and many more. Spuul users can also access hassle-free entertainment at home or while travelling with free offline download. We are working behind the scenes to bring you the best in Indian entertainment so stay tuned for more!
iWorld
Print perfect OTTplay bowls a culture driven campaign
From penguins to passion the brand turns India Pakistan into print powered moment marketing.
MUMBAI: When cricket fever meets front-page ink, sparks are bound to fly. And as the latest India–Pakistan clash gripped the nation, OTTplay decided not just to ride the wave but to print it in bold.
In a move that blends real-time agility with old-school authority, OTTplay rolled out a specially curated print campaign amplified by the century-old legacy of the Hindustan Times network. The strategy is simple but sharp: take the speed of pop culture, anchor it in the credibility of print, and make a sporting spectacle feel even larger than life.
The campaign kicked off during the T20 build-up with a creative inspired by the viral “Penguin” moment that flooded social media timelines. Instead of letting the meme melt away, OTTplay spun it into a witty cricket hook, tying internet chatter directly to the anticipation around the high-voltage fixture. It was playful, timely and unmistakably plugged into the cultural pulse.
Then came the dramatic “U-turn” in the narrative around the India–Pakistan match. OTTplay responded in near real time, crafting a clever print execution that mirrored the emotional swing fans experienced. In doing so, the brand demonstrated that even a medium often seen as static can move at the speed of culture when the thinking is sharp enough.
With Valentine’s Day in sight, the narrative pivoted once again. This time, OTTplay reframed the rivalry through the lens of love and passion, turning cricket’s most intense contest into a metaphor for romance, intensity and emotional investment. The result is a campaign that speaks not only to die-hard cricket followers but to anyone who understands that some rivalries are just another form of love.
OTTplay co-founder and CEO Avinash Mudaliar summed it up succinctly, saying that the India–Pakistan match “isn’t just a game, it’s an emotion,” and that the campaign is about tapping into that emotion in real time. By leveraging the reach and trust of Hindustan Times, he noted, OTTplay has brought moment marketing into a space often perceived as static, turning print into a high-impact storytelling vehicle that marries credibility with cultural immediacy.
The medium choice is as telling as the message. In an era dominated by scrolls and swipes, OTTplay’s use of a 100-year-old print platform signals a deliberate blend of tradition and trend. The creatives are not just ads; they are front-page conversations, designed to stop readers mid-sip and mid-scroll.
As anticipation builds around the marquee showdown, OTTplay’s message is clear: don’t just watch the moment unfold, stream it. As India’s leading OTT aggregator, the platform offers access to more than 30 OTT services, including JioHotstar, Zee5, SonyLiv, Lionsgate Play and Aha, positioning itself as the gateway to the big game and the bigger story around it.
In a season where every ball counts and every headline matters, OTTplay has managed to do both bowl fast in culture and land squarely on the front page.
