MAM
Digital L&K Saatchi & Saatchi beefs up creative team
MUMBAI: Digital Law & Kenneth (L&K) Saatchi & Saatchi has strengthened its creative structure with the appointment of Ashith Ballal and Divyesh Swamikutty as creative directors. The duo will be operating from the Mumbai office.
Ballal said, “The support I get at Digital L&K Saatchi & Saatchi to try new things and pursue ideas that excite me is amazing. It is a hugely nurturing and supportive environment, which really helps bring out the best in everyone involved.”
“New challenge and space is what I am looking for! When Anil Nair revealed L&K Saatchi & Saatchi plans and its journey in the digital space, I had no second thoughts. I am thrilled and excited to be part of an energetic and vibrant team, and I’m looking forward to create some great work in the digital space along with the team,” said Swamikutty.
Digital Law & Kenneth Saatchi & Saatchi CEO Anil K Nair added, “Ashith comes from a digital and film making background and he brings with him great storytelling skill sets. Divyesh is one of the early pioneers of digital in India with lots of experience working across difficult markets and in start-up environments. They bring a fresh perspective to our creative team and will help raise the standard of creativity at Digital Law & Kenneth Saatchi & Saatchi and play an invaluable role not just for our clients but also for the agency.”
Ballal previously worked at O4 digital, Channel V and Radio Mirchi along with taking up a lot of freelance assignments on brands such as Honda Mobilio, Ford, Reliance, and Volkswagen Polo.
On the other hand, Swamikutty has worked with Rage Communications and D’zine Garage on brands like Royal Enfield, Moods Condoms, Cavin Kare, Sterling Holidays, Colorplus, Airtel Money, Ashok Leyland, Club Mahindra, Murugappa Group, The Hindu and Sify amongst others.
AD Agencies
The Advertising Club unveils new brand identity
71-year-old industry body repositions itself as marketing’s guiding beacon
MUMBAI: The Advertising Club has revealed a refreshed brand identity, signalling a new chapter in its 71-year journey at the heart of India’s marketing and media ecosystem.
Created in partnership with global brand consultancy Landor, the rebrand is less about reinvention and more about realignment. It builds on decades of credibility while sharpening the Club’s role in an industry being rapidly reshaped by technology, artificial intelligence and shifting consumer expectations.
For generations, The Advertising Club has been the meeting ground for ideas, ambition and industry-defining conversations. From flagship platforms to benchmark-setting awards, it has helped script the story of modern Indian marketing. Now, as algorithms influence artistry and data sits alongside design, the Club is leaning into change with clarity.
At the core of the new identity is a simple but powerful idea: TAC as “The Beacon”. In a time of constant disruption, the industry needs more than applause lines. It needs direction. The refreshed positioning casts the Club as a steady guide, illuminating what lies ahead while honouring the milestones behind it.
The new visual system is designed to be flexible and future-ready, adapting seamlessly across awards, partnerships, platforms and digital touchpoints. It carries the weight of legacy, yet speaks in a contemporary voice that feels confident, global and distinctly Indian.
The Advertising Club president and McCann India CEO Dheeraj Sinha, said the refresh reflects both responsibility and opportunity. “Our seven-decade legacy demands that we lead with purpose. This new identity reaffirms our intent to serve as a beacon at a time of high volatility. TAC will continue to set benchmarks, spark meaningful conversations and champion the ideas shaping the future of marketing and advertising.”
The evolution is not about discarding the past, but about using it as fuel for what comes next. As culture, commerce, creativity and code increasingly converge, The Advertising Club is positioning itself as the platform that connects the dots and keeps the industry moving forward.
