MAM
Ogilvy & Mather India establishes new management structure
MUMBAI: Ogilvy & Mather (O&M) India has put in place a new management structure, which will be effective 1 March, 2015.
The announcement was made by O&M executive chairman and creative director – South Asia Piyush Pandey and O&M executive co-chairman and group chief operating officer – South Asia SN Rane.
In a statement, the duo said, “It is time that our very strong senior team joins us in all key management decisions of Ogilvy & Mather. Our clients should look forward to even greater impact from Ogilvy & Mather in the days ahead.”
In the new structure, the current Ogilvy India group chief digital officer Kunal Jeswani is promoted to Ogilvy & Mather India CEO. He will report directly to the chairmen’s office and will work in very close association with Geo/discipline heads, creative, planning and business leaders.
The current Ogilvy India executive finance director Hufrish Birdy is promoted to chief financial officer (CFO). She will also report directly to the chairmen’s office and work in close partnership with Jeswani, Geo and discipline heads and other key stake holders of the company.
Hephzibah Pathak will assume a new role as Ogilvy & Mather India global clients’ director. She will be associated with Vodafone, Mondelez (India+Global), KFC, Unilever, Coke and Fiat. Pathak, working with operation heads of 360 degree offerings, will be responsible for delivery that will meet client expectations. A detailed scope of work is being circulated amongst Geo/discipline heads and their business leaders.
The man who can be credited in building strong planning teams, Kawal Shoor has been promoted to national planning director. He will spearhead the next phase of development of planning and be responsible for the national planning agenda.
To top it all, the board of directors list has also been expanded. The existing India board comprising Pandey, Rane, Madhukar Sabnavis, Poran Malani, Pathak, Miles Young, Paul Heath, Paul Cocks and John Goodman is being expanded. The company has nominated Jeswani (CEO, India), Rajiv Rao (national creative director), Navin Talreja (president – Mumbai and Kolkata geography head) and Birdy (CFO, India) as additional Directors, which will be effective as soon as the legal compliances are completed.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
