DTH
Cisco partners with Videocon d2h for advanced video services
MUMBAI: Direct to home (DTH) operator Videocon d2h will deploy advanced video solutions from the Cisco Videoscape product portfolio to enable it to deliver an innovative, high quality television viewing experience to its customers.
Cisco will collaborate with Videocon d2h to create an infrastructure that supports advanced services like 4K, Over The Top (OTT), Video On Demand (VOD), multi-screen video and multi-room Digital Video Recorder (DVR), on a high definition platform.
Cisco is at the forefront of changing the way people experience TV entertainment through its Videoscape platform, which offers best-in-class content management and exceptional user interface capabilities. Cisco Videoscape enables consistent video experiences across multiple devices including TVs, tablets, PCs, mobile phones and gaming consoles. Cisco and Videocon d2h are uniquely positioned to offer an immersive video experience coupled with an array of value-added services and applications on multiple screens.
Videocon d2h director Saurabh Dhoot said, “We pride ourselves in being a frontrunner in bringing futuristic technologies to India, some of which are yet to be experienced in even the most advanced countries. Our collaboration with Cisco will present our customers with the latest and best technology in the DTH industry and will introduce them to a whole new range of next-gen applications. We believe that this partnership will redefine the overall viewing experience through our varied product portfolios and service offerings. We continuously endeavor to provide top quality services to our consumers.”
Videocon d2h chief executive officer Anil Khera added, “As part of our commitment to our consumers, we will be providing an advanced TV-viewing experience with many more interactive services and applications, in keeping with global trends. We are confident that our collaboration with Cisco will provide a greater range of services to our customers. Cisco’s expertise in delivering end-to-end solutions and world-class technology will support us in our vision of being an innovator in the DTH market with the most advanced products and services.”
Cisco Service Provider Video Software Solutions VP sales Asia Pacific Sue Taylor said, “Our mission is to continuously partner with operators who value innovation and strive to offer a wide range of differentiated and superior video experiences to their subscribers. Our expertise in the successful rollout of high-end features and services will enable Videocon d2h to deliver video in more exciting, more engaging and more impactful ways.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
