Brands
Casio celebrates 50 years with limited-edition CASIOTRON TRN-50
Mumbai: Get ready to travel back in time and celebrate Casio’s fiftieth anniversary with the all-new Casiotron TRN-50, a limited-edition masterpiece inspired by the groundbreaking Casiotron that took the world by storm in 1974!
Limited to just 4,000 pieces worldwide, each unit represents a rare opportunity to own a slice of Casio’s legacy, making it a must-have for discerning collectors and watch enthusiasts. What sets these timepieces apart is their individuality; each bears a unique engraved serial number, ranging from 0001/4000 to 4000/4000, underscoring their rarity and collectability.
The groundbreaking Casiotronwas the first of its kind to feature an automatic calendar function and its creation is hailed as a pivotal point in Casio’s history. With a meticulous reproduction of the original design, the timepiece matches the look and size of its predecessor, boasting an external diameter of 39.1mm and a slimmer profile by 0.3mm.
The nods to the past are everywhere – from the textured case and band to the dark blue dial, CASIOTRON logo, and other intricate details that echo the pioneering spirit of the original design. The timepiece seamlessly integrates today’s cutting-edge technology, ensuring that watch enthusiasts get the best of both worlds. Turn the watch over, and you’ll discover the iconic symbol on the case back, updated ever so slightly to commemorate the brand’s 50th anniversary.
Crafted with retro design, dark blue dial, stainless-steel construction and a convenient one-touch three-fold clasp, the TRN-50 maintains the essence of the original with modern features. The watch takes connectivity to the next level with mobile link functionality via Bluetooth, allowing seamless integration with dedicated app. Additional highlights include Multi-Band 6, a powerful LED backlight with selectable duration, five daily alarms, a full auto-calendar, and a remarkable battery life of 11 months on a rechargeable battery or an extended 22 months when stored in darkness with the power save function activated.
The Casiotron TRN-50 is a collector’s item for those who appreciate the bold legacy of Casio. Priced at Rs 39,995, the timepiece is up for grabs at nearby Casio stores. Customers can also purchase this exclusive timepiece online at: https://www.casio.com/in/watches/casio/product.TRN-50-2A/
Brands
Siguler Guff invests $40m in Trimex Foods to fuel India expansion
Private equity bet backs global dining brands as India’s appetite grows
MUMBAI: Siguler Guff has committed $40 million to Trimex Foods Private Limited, marking the company’s first institutional fundraise and signalling fresh momentum in India’s fast-evolving food services sector.
Trimex, which brings global names such as Chili’s Grill & Bar, PAUL and Cinnabon to Indian diners, plans to use the capital to expand its footprint across the country and add new international brands to its portfolio.
Founded in 2010, the company operates more than 50 outlets across 13 cities, employing nearly 1,900 people. It has carved out a niche as a reliable partner for global restaurant chains looking to tap into India’s growing appetite for organised dining experiences.
Siguler Guff, which manages over $18 billion in assets, is betting on that appetite only getting bigger. “India’s food services sector is undergoing a structural shift as consumers increasingly gravitate toward globally recognised dining experiences,” said Siguler Guff partner and co-portfolio manager Shaun Khubchandani.
He added that Trimex’s 15-year track record offers a scalable platform with strong execution and customer loyalty, making it well-placed to grow further with the right backing.
For Trimex, the partnership is as much about expertise as it is about capital. A company spokesperson said the firm is looking to build on its reputation for consistent, high-quality dining while tapping into Siguler Guff’s global network to accelerate growth.
The investment also reflects a broader trend of private equity firms doubling down on India’s consumer story, particularly in sectors where rising incomes and urban lifestyles are reshaping spending habits.
Ernst & Young acted as the exclusive financial advisor to Trimex for the deal.
With fresh capital on the table and global brands waiting in the wings, Trimex now appears ready to turn up the heat in India’s increasingly competitive dining landscape.
