MAM
Media, marketing & technology experts to gather for ad:tech
MUMBAI: Ad:tech global digital marketing & advertising conference and exhibition, having 14 shows worldwide, will host its fifth edition of the New Delhi Show on 19 – 20 March, 2015. The event will be held at the Leela Ambience Hotel and Residences, Gurgaon where more than 4000 thousand marketing, technology and media communications professionals are expected to attend.
dmg :: events EMEA & India digital marketing head James Drake-Brockman said, “The fifth edition of the ad:tech promises to be a testament to this ever expanding digital market in India. This year the show will have 110 plus speakers and more than 70 exhibitors and sponsors for the event. We have witnessed overwhelming success since ad:tech’s inception and we are confident that this year, the legacy will be continued. At ad:tech New Delhi 2015, you can experience two action-packed days with keynotes, education led by digital marketing’s best and brightest, hundreds of leading-edge suppliers – from established players to the newest startups – nonstop networking and much, much more.”
This year the keynote speakers include: Unilever Asia, Africa, Middle East, Turkey and Russia vice president Rahul Welde, GroupM chief digital officer Rob Norman, Myntra CEO and Flipkart head of fashion Mukesh Bansal and BBC news and current affairs director of digital development James Montogomery.
Among the big themes this year will be: M-Commerce, the future of E-Commerce, data fuelled marketing, analytics, fresh insights on programmatic advertising, digital content, media measurement in the digital era and multi-screen world, evolution of native advertising, digital’s impact on entertainment, music & news, experiential e-commerce, performance marketing, the role of data and automation in future media planning,
This year’s event will be attended by some of the biggest brand from India and the world like Airtel, Oberoi Group, Axis Bank, Kotak Mahindra Bank, Thomas Cook, Yes Bank, Olx, HDFC Life, American Express, Indus Ind Bank, Max Life Insurance, Tata Capital, Tata AIG, Amazon, Johnson & Johnson, ITC, Star India Pvt Ltd, ITC, FlipKart, GSK, HDFC Life, Mahindra & Mahindra, Wipro, HCL, Madison Communications, GroupM, Lintas and Cheil Worldwide amongst others.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
