MAM
Farhan Akhtar to endorse Code by Lifestyle
MUMBAI: Actor-filmmaker Farhan Akhtar has been appointed as the brand ambassador for menswear brand ‘Code by Lifestyle’.
“I really like the collection Code has. The apparels are both trendy and stylish. It’s great to be representing the brand,” said Akhtar.
“Farhan Akhtar has been chosen as he wholly symbolises the Code Man with his effortless style, confidence and versatility. Farhan’s achievements as a multi-talented star coupled with his inspiring persona make him the ultimate style icon. We are happy to have him as our brand ambassador,” said Lifestyle International Pvt. Ltd managing director Kabir Lumba.
A new campaign for the brand captures Akhtar’s myriad facets in the latest Spring Summer collection of Code, while highlighting the brand’s philosophy ‘Live by your Code.’
The Code formals boasts elegant cuts in a rich palette of blues, pepper greens and coral pinks juxtaposed with neutral khakhis and greys in fabrics such as cottons and linens; and the Code casuals comprises a sunny range of blazers, shirts, trousers and T-shirts in sporty stripes, romantic pastels and stylish prints. Daffodil yellow, indigo and salmon hues in summery fabrics lend character to this range. The clothes are priced between Rs 599 and Rs 4,599.
MAM
Publicis Groupe names Rahul Titus global influencer lead
Ogilvy’s former global head of influence to unify creator operations worldwide
UK: Publicis Groupe has tapped Rahul Titus to lead its influencer capability globally, tightening its grip on the fast-maturing creator economy.
Titus, one of the industry’s early architects, joins from Ogilvy, where he built what was billed as the world’s largest and most awarded influencer marketing operation. In his new role, based in London, he will align Publicis Groupe’s influencer agencies under a single global proposition, tasked with delivering consistent solutions that drive growth across its connected media ecosystem.
The move signals Publicis’ intent to professionalise and scale influencer marketing beyond fragmented campaigns and regional silos. Titus will shape the influencer narrative across the Groupe, integrating talent, data and commerce as brands demand sharper returns from creator partnerships.
At Ogilvy, Titus led specialist teams spanning more than 40 markets and over 650 influencer experts. The agency claimed seven consecutive years, from 2019 to 2025, as the most awarded influencer marketing network globally. His teams secured the Grand Prix for Social & Creator at Cannes Lions for three successive years and clinched the Titanium in 2025 for Vaseline Verified.
Titus also steered WPP Onefluence for L’Oréal and served as global influence lead for WPP Open X, overseeing influencer strategy for more than 200 brands across 195 countries for The Coca-Cola Company. Earlier roles included managing partner and head of influence for the UK and EMEA at Ogilvy, as well as senior positions at MediaCom, Dentsu Aegis Network and YMU.
A founding board member of the Influencer Marketing Trade Body, Titus has long argued that the creator economy must move from hype to discipline. Publicis appears to agree.
As influencer budgets swell and scrutiny sharpens, the brief is clear: scale fast, integrate smarter and prove the returns. The creator economy has grown up. Now it must deliver.
