MAM
Tech startup SilverPush introduces innovation for ad analytics
NEW DELHI: SilverPush, a San Francisco and Gurgaon based cross-device mapping platform, has introduced a new tech innovation for ad analytics that measures the effectiveness of television commercials and retargeting the TV viewers on mobile.
The new innovation was revealed at the second Ad Tech in Gurgaon, Delhi.
“This is the first time in India, we are exhibiting our product to technology enthusiasts. We did give a demo at Mobile World Congress this year in the first week of March for which we received a huge response,” said SilverPush CEO Hitesh Chawla.
The tech startup has created a new range of ad analytics services that offers insight on customer engagement with TV advertisements. It has gained substantial investments as well as response from brands across the globe.
Speaking to Indiantelevision.com, SilverPush product marketing manager Adarsh Sasi said that the new technology is integrated into the smart phone and this means a reach to around 18 million devices.
A special code in the device will catch the audio of the advertisement even if it is being seen on a normal television in the same room and not on the smart phone. Thus, the data comes directly from the consumer and can then be passed on to the advertiser, Sasi said.
The company uses a sophisticated deterministic modelling to identify the multiple devices associated with a single user and maps his/ her demographics and behavioural property into a unique id.
Answering a question, Sasi said that the charges varied according to the convenience of the advertiser, who could either pay according to the results they receive or the total number of viewers.
Ad Tech hosted the event to offer a platform to tech companies from the digital marketing industry, where they could exhibit their innovations and products to investors, customers and the general media.
Several keynote addresses and discussions formed part of the event led by hundreds of corporations and suppliers from digital marketing sector.
It offered a platform for networking, collaboration and tie-ups. The first Ad Tech last year had more than 3500 attendees and above 96 speakers.
Brands
Nestlé India posts 14.9 per cent sales growth, profit rises in FY26
FMCG major sweetens returns with dividend as strong domestic demand leads
NEW DELHI: Nestlé India has reported a strong financial performance for the year ended 31 March 2026, with sales and profits rising steadily on the back of robust domestic demand.
The company posted total income of Rs 231,949.5 million for FY26, up from Rs 202,645.5 million in the previous year, marking a growth of 14.9 per cent. Domestic sales remained the key driver, increasing 14.6 per cent to Rs 221,187.0 million, while exports contributed Rs 9,527.6 million to the overall tally.
The final quarter of the financial year added extra momentum, with total sales rising 23.4 per cent compared to the same period last year. This helped lift the company’s annual profit to Rs 35,446.0 million, up from Rs 33,145.0 million in FY25.
Shareholders are set to benefit as the board has recommended a final dividend of Rs 5.00 per equity share. This comes on top of the interim dividend of Rs 7.00 per share paid in February 2026. The record date for the final dividend has been fixed as 10 July 2026, subject to shareholder approval at the 67th Annual General Meeting scheduled for 3 July 2026. If approved, the payout will begin from 30 July 2026.
During the year, the company’s paid-up equity share capital doubled to Rs 1,928.3 million following a 1:1 bonus share issue, strengthening its capital base. The results were also supported by a Rs 1,207.8 million credit from exceptional items, including a Rs 2,023.2 million writeback from resolved income tax litigation, partially offset by restructuring costs and expenses related to new labour codes.
On the cost front, material costs rose to 44.8 per cent of sales for the full year, compared to 43.6 per cent in the previous year, reflecting ongoing input cost pressures. Despite this, the company maintained solid profitability, with EBITDA coming in at Rs 53,060.6 million.
Overall, Nestlé India’s performance underscores its ability to balance growth and margins in a challenging environment. With steady demand, disciplined cost management and consistent shareholder returns, the company appears well placed to carry its momentum into the next financial year.
