Brands
Celio India forms a ‘perfect match’ with Mumbai Indians yet again
Mumbai: Celio India has some exciting news for cricket devotees across the country. The premium French menswear brand has collaborated with one of the powerhouse teams – Mumbai Indians, for a unique collection. Launched on 20 March, the association for this season spotlights the essence of the real Mumbaikar spirit to the fore.
The collection offers the MI Paltan a distinctive avenue to demonstrate their affection and backing for the Mumbai Indians team. Marked by an array of vibrant colours and bold designs, this collection pays tribute to the essence of cricket and, notably, the allure of the city of dreams, Mumbai, all this while staying true to Celio’s unique style.
This quirky merchandise line-up includes a range of sweatshirts in blue and tee shirts in grey, sky blue and multi colours, which have the Mumbai Indians logo embedded and unique artistic designs that represent pockets of Mumbai’s culture. The collection will be accessible on the Celio website www.celio.in, select Celio stores, the exclusive MI Shop online and the Mumbai Indians Kiosk at Jio World Drive, major online marketplaces, leading departmental stores and multi-brand outlets.
Commenting on this thrilling collaboration and collection, Celio India CEO Satyen Momaya said, “Celio India is thrilled to continue its collaboration with the five-time Champions, Mumbai Indians, yet again. We have crafted a fashionable range of clothing for all their ardent fans, enabling them to express their love and support in style! The collection offers a diverse array of choices, catering to everyone’s preferences. This time, the unique designs symbolise the spirit of Mumbai through graphics that show visuals around Mumbai beautifully capturing the essence of the city. Furthermore, other than the collection being conveniently accessible online and offline retail stores, this Celio x Mumbai Indians collection will also be available at the exclusive Mumbai Indians Kiosk at the Jio World Drive. We hope this collection enables fans across the country to showcase their enthusiasm for their team with Celio India.”
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
