Hindi
Yash Raj Films inks deal with BSkyB for movies on-demand
MUMBAI: In a move to cater to international audiences, Yash Raj Films (YRF) has partnered with BSkyB to provide its movies on the Sky Store for audiences in the UK & Ireland.
About 30 YRF films have been made live on Sky Store and users can watch them digitally directly on demand. The charges appear on the monthly bill, making for an easy transactional process. FilmKaravan has enabled this distribution.
The United Kingdom & Ireland have been one of the top five preferred territories worldwide for the banner with almost 1.5 million Bollywood fans constantly seeking to watch blockbuster titles.
Yash Raj Films vice president – digital Anand Gurnani said, “Consumers today want to watch their favourite content at the time they want to watch it and on a platform they prefer the most. It is important to understand their choices and enable reach via reducing friction to access our content. Our movies are easily accessible now digitally via Sky, thus tapping into a hybrid platform accessible directly on TV. Making our films available through the Sky Store platform was a natural extension to our digital distribution efforts. It’s imperative that we be where our consumers are.”
Sky Store director Nicola Bamford added, “Sky Store offers the complete service – straight to your TV, across your devices and you get the DVD in the post too. We are delighted with the early success our hybrid proposition has seen with Bollywood movies from Yash Raj Films. This partnership with Yash Raj Films enabled by FilmKaravan has further strengthened Sky’s presence amongst South Asian audiences in the UK and based on the fantastic initial response, we look forward to bringing in many more films from Bollywood studios.”
FilmKaravan managing director Sanjay Bachani said, “Yash Raj Films understand the content game and strategy exceptionally well. The pioneers of Indian cinema are yet again at the forefront of engaging viewers in a preferred territory via the cable and satellite’s digital platform eco system. Sky Store is a great innovation by Sky and we are thrilled to facilitate this phenomenon of bridging the gap between fans and their favourite films.”
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
