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PR Professionals secures integrated communications mandate of Andhra Pradesh govt’s Department of School Education
Mumbai: PR Professionals (PRP), the flagship of the PRP Group, has secured the integrated communications mandate of the Department of School Education, Andhra Pradesh, in a multi-agency pitch. The integrated mandate entrusted to PR Professionals encompasses the development and execution of comprehensive digital and media communication strategies for the Department of School Education. PRP will be working towards generating awareness and impact of the various transformative educational initiatives of the education department, Andhra Pradesh, including the Supporting Andhra’s Learning Transformation Program (SALT), funded by World Bank, Samagra Siksha, Mana Badi Nadu Nedu Programme, and the Jagananna Vidya Kanuka Programme.
PR Professionals founder & MD Dr Sarvesh Tiwari shared “We’re on the brink of an educational revolution in Andhra Pradesh, driven by groundbreaking initiatives by the Andhra Pradesh Government like Project SALT, Samagra Siksha, Mana Badi Nadu Nedu, and Jagananna Vidya Kanuka. These programs are transformative, but their stories remain largely untold. At PR Professionals, we’re committed to changing that, ensuring that these impactful initiatives that have changed lives reach the public at large”
Education as a sector has been one of the core areas of expertise for PRP. It took on the challenging task of expanding The Bihar School of Examination Board (BSEB) vision, works, and objectives among students and parents online. With an efficient and dedicated in-house digital team, it not only achieved its goals successfully but also increased user engagement, crossing millions. Other notable educational institutions that PRP has served include the Indian Certificate of Secondary Education Board (ICSE), IIT Roorkee, IIM Shillong, SGT University, Manav Rachna University, The Northcap University, MVN Group of Schools, and Apparel Training & Design Center (ATDC), among others.
PR Professionals is an integrated communications firm that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari’s passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
