MAM
LifeCell emerges as the Regional Award Winner of Google SME Heroes Challenge 2015
MUMBAI: LifeCell, India’s largest private umbilical cord stem cell bank won the regional award at the Google SME Heroes Challenge 2015 for innovative use of internet to expand its business. LifeCell was also among the top 5 national finalists, shortlisted from 25 SMEs from different regions.
LifeCell is the first company in the industry to have taken early strides in the digital medium to take the concept of umbilical cord banking across expectant parents in the country. Over the years the company has established significant presence in digital advertising to create awareness around the concept, educate the customer, generate interest and help them to actively consider umbilical cord stem cell banking as a wise investment for their children.
LifeCell’s digital innovations and initiatives include content marketing campaigns, product discovery & purchase journey enabled by a robust technology platform that integrates its web properties, customer contact center and mobile applications to create a delightful experience for customers. LifeCell’s digitally driven content marketing innovations such as pregnancy properties, events, offers from its brand partners in the lifestyle and mother & baby sectors are hugely popular among expectant couples.
LifeCell received the award in Delhi at a grand finale organized by Google, presided over Amitabh Kant, Secretary, Department of Industrial Policy & Promotion (DIPP) – Ministry of Commerce & Industry.
Speaking at the event, LifeCell’ chief marketing officer V.Ravi Shankar said “LifeCell was established in 2004. Until 2008, the service was largely a prescribed one by medical practitioners to expectant parents. We found that our audience of expectant parents was turning to digital media and especially Google to get information on pregnancy best practices including nutrition, fitness, do’s and don’ts. This was a big opportunity for LifeCell to reach out to pregnant couples across the country. We have been hand holding our audience in their journey towards parenthood by providing engaging content and online & offline infotainment programs. Digital media began our innings by providing a gateway to reach out to our audience directly. Today digital media serves as the one of the significant channel for expectant parents to reach out to us, catapulting the growth of our business and brand.”
Earlier in November 2014, at a grand event organized by Google in Chennai, LifeCell was selected as one of the five finalists from Chennai to compete at the national level against leading SMEs across the country.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
