Account
Havas Media Group wins media mandate of Arpita Agro
MUMBAI: Arpita Agro Products has awarded its integrated media mandate to Havas Media Group. The mandate includes both traditional and digital duties and the account will handled from the agency’s Kolkata office.
Arpita Agro is a manufacturer and supplier of herbal neem products, which include brands such as Nimyle, Nimwash, Nimit, Nimglo Skincare, Nimglo Glycerine and Nimgreen.
Arpita Agro head of marketing Arpita Majumdar said, “We are very passionate about the company we have built and our innovative natural product range. This is the same passion we found in Havas Media. We are looking to scale the brand further – Havas Media has the experience, understands the category and has shown us the strategic approach across media from our brand perspective. We see them as a long term partner.”
Havas Media Group India and South Asia CEO Anita Nayyar said, “It is a good win and the ‘natural’ focus of the products is important to customers today. We look forward to building another Meaningful Brand. It further consolidates our Kolkata operations.”
“We are glad to have yet another client entrust us with their Integrated Media mandate. Digital is an essential offering of Havas Media’s services. We look forward to a solid partnership with Arpita Agro and the team,” added Havas Media India managing director Mohit Joshi.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
