MAM
Prashant Sanwal to head Mogae’s analytics unit Incelligence
MUMBAI: Mogae Media has got on-board research and media veteran Prashant Sanwal to head its analytics unit – Incelligence. He will be based at the company’s Gurgaon headquarters.
Mogae executive director Tanya Goyal said, “He brings a lot of experience in real media analytics.”
The Incelligence group at Mogae will soon be releasing India’s first ever compendium of consumer infographics on the mobile market.
Sanwal has diverse professional experience and his career has evolved from heading functions like marketing and research to business units with P&L responsibility.
An alumnus of FMS, Delhi, Sanwal has worked at companies like Lowe Lintas as head of strategic planning, Pathfinders India as head, Sony Entertainment Television as VP programming and marketing, Sony Max as business head, Zee Alphas as business head and TV Today Network as head of strategic planning, marketing and research.
Currently Mogae has a team of 15 trained analysts who mine and interpret real-time usage data, especially at Airtel. 40 new recruits from IIT Kharagpur, IIT Kanpur, IIT Roorkee, BITS Pilani, Delhi School of Economics, IIM Shillong, IIM Kozhikode, IIM Indore, IIM Rohtak, XLRI and other leading B-schools joined Mogae earlier this month, and will be based at its Delhi, Mumbai and Bangalore offices. Many of them have been assigned to Incelligence.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
