News Broadcasting
BBC Global News rolls out ‘Be Everywhere’ campaign; targets advertisers
MUMBAI: The British Broadcasting Corporation (BBC) Global News will take campaign launches to another level when it premieres its new trade campaign ‘Be Everywhere’ during ongoing Cannes Lions’ Lion Innovation to be held on 25 – 26 June.
Using the latest in virtual reality technology, the channel will launch a dramatic new interactive trade campaign to showcase how it delivers personal, portable and on-demand news for the digital age. The campaign illustrates the innovative digital opportunities available to advertisers in a new and unique way.
BBC Global News sales and marketing director Chris Davies tells indiantelevision.com, “The key message of the ‘Be Everywhere’ campaign is that we are undertaking a complete transformation of the BBC news experience; putting video and personalisation at the heart of what we deliver. And what better way to highlight our enhanced digital offer to potential and existing clients than to showcase how we use the latest technology. This is a first burst which we can build upon later in the year.”
“The ‘Be Everywhere’ campaign positions BBC World News and BBC.com/news in a changing media landscape. It looks at the trends that have driven (and will continue to drive) the way people consume content and then provide insights into how BBC is developing its offer for audiences,” he adds.
India is one of the fastest growing mobile markets in the world and advertisers are focusing on the digital platforms to grab eyeballs. “In India bbc.com remains the #1 international news site reaching 3 million unique users, while clocking 13.7 million page views across desktop and mobile according to the latest Omniture data (April 2015 traffic). And we are among the top general news category websites in India which includes competition from India’s domestic sites. On TV we are available in more than 385 million households, globally. So as you can see this provides many opportunities for advertisers looking for a seamless multiplatform, innovative solution,” informs Davies.
BBC will be targeting agencies and clients across UK, France, Central and Eastern Europe, UAE, Singapore, India, Hong Kong, USA and Canada, Latin America and Africa with the campaign.
Emphasising on the target group for the campaign, Davies asserts, “Advertisers and agencies are our major target. We are sending out more 700 (cardboard) VR viewers via direct mail, along with an electronic direct mail to around another 15000 targets sharing the video. We have also developed more than 40 experiential (plastic) VR headsets offering the full immersive experience for use at global events.”
The ‘Be Everywhere’ campaign was orchestrated by GNL’s trade marketing and proposition teams, with external creative support from gyro London, Inition and Wiseyeti.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
