e-commerce
Printvenue completes three years; celebrates with ‘Triple the Joy’ campaign
MUMBAI: Online printing portal Printvenue is celebrating its third anniversary with ‘Triple the Joy’ campaign. The company, as part of its third anniversary will offer special discounts along with cashback offers and wallet cashback to customers with MobiKwik as its wallet partner.
The company has carved a phenomenal growth trajectory for itself in the last three years. With only five business-oriented products and a team of 12 initially, it now features more than 700 items across various categories, with a team of 100+ members. Printvenue has recorded 25X times overall growth since its inception, be it in terms of products, designs, services or employees. It has further managed to spread its wings in the international shores of Singapore and Australia.
Printvenue intends to achieve 20 per cent share in the Rs 3000 crore online printing segment. Apart from this, it also aims to add more than 1,000 products to its categories. This will help Printvenue in providing more options to its customers and the ease of personalisation at a click.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
