GECs
Zeel & FilmOn partner to launch online Bollywood channel
MUMBAI: Zee Entertainment Enterprises Limited (Zeel) and internet TV provider FilmOn.com have entered into a partnership to launch a new customised channel called Zee Bollyworld TV. The channel will bring content from India to FilmOn’s 65 million monthly unique users.
The content on Zee Bollyworld TV will be broadcast in Hindi along with English subtitles, and will be available free everywhere. The HD channel will show a packed schedule of premium entertainment.
FilmOn Networks founder and chief executive officer Alki David said, “We are delighted to have reached this unique agreement with India’s most exciting broadcaster, Zeel, to share their fantastic content with our audiences on a worldwide basis for the first time. Zee Bollyworld TV on FilmOn.com will showcase some of the very best programming that India has to offer, including great Bollywood movies, chat shows and top drama. Our new custom-made channel will be available free straight to desktop, tablet or mobile.”
Zeel global head syndication Sunita Uchil added, “With new modes of content consumption emerging in today’s digital age, our partnership with FilmOn.com will help us reach out to a wider range of audiences. We are confident that the new channel will be of huge interest to Indian communities within the USA and the UK and also to anyone who wishes to enjoy the rich diversity of content from India.”
Currently, FilmOn has over 600 free channels and more than 90,000 video-on-demand titles.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
