GECs
Colors’ ‘Jhalak Reloaded’ gets social with Facebook Van
MUMBAI: Dance reality show Jhalak Dikhla Jaa Reloaded on Colors is making waves not just with the TV audience but with netizens as well. Powered by its star studded ensemble of judges such as Shahid Kapoor, Karan Johar, Ganesh Hegde and Lauren Gottlieb, and an equally strong line-up of celebrity contestants, the show is also upping its social media game with a first of its kind Facebook integration known as the Facebook van.
Staying true to its ‘Reloaded’ concept, the show has already revamped its format by adding exciting and interactive components such as ‘Spotlight’ and ‘Insta-call.’ Adding to the 360 degree marketing campaign across multiple platforms to capitalize on its digital presence, Jhalak Reloaded recently teamed up with Facebook for a special interaction with the contestants.
The Facebook Van, a mobile vehicle introduced to the show on Friday was customized with elements from this season of Jhalak Reloaded. This innovative Facebook Van gave fans a chance to interact with their favorite celebrity contestants through giant TV screen. The interaction included Rapid Fire questions, live Q&A, interviews and fun interactive videos.
Colors Jhalak Dikhhla Jaa marketing head Sapangeet Rajwant said, “With Jhalak Dikhhla Jaa’s reloaded look, we wanted a fresher digital presence. The Facebook Van has been a great tool to garner the attention of the fans online. The van will play an active role in bridging the gap between the audiences and the contestants. This initiative will surely make the contestants more accessible to the audience.”
With the Facebook Van, Jhalak Dikhhla Jaa Reloaded has paved a new way to build a strong footing in the digital world with the use of a unique on-ground medium.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
