Brands
Urbn launches Nanolink Power Bank
Mumbai: Urbn, a leading D2C charging solution brand, recently launched its premium Nanolink power bank series. This ultra-compact device is equipped with a built-in Type C cable for seamless input and output. Harnessing superfast charging capabilities with Power Delivery (PD) compatibility, which charges devices to 50% charge in just 30 minutes – a remarkable 2.5 times faster than traditional charging capability.
This rapid charging speed ensures that you spend less time tethered to a charging outlet and more time enjoying your devices on the go.
Users can buy these products at Amazon, Flipkart, Croma, Vijay Sales, and Urbn’s own D2C platform, Urbnworld.com.
Urbn’s Nanolink Power Bank boasts premium craftsmanship and rapid 22.5W charging unlike any other in this segment. Available in 10,000 mAh capacity, it’s a standout addition to Urbn’s exclusive ‘black edition’ range, priced at INR 1499/- respectively. Easily compatible with iOS, Android, and even the latest iPhone 15, its built-in link serves as input/output, even charging the power bank itself. Surpassing competitors with triple output functionality and advanced EV charging batteries, Urbn’s Nanolink Power Bank promises unparalleled convenience and exceptional performance. This impressive feature allows you to charge multiple devices simultaneously without compromising on speed or reliability.
However, the convenience factor cannot be overstated. With its attached cable always on hand, ready for use, you can say goodbye to the frustration of searching for misplaced charging accessories. The built-in C-type cable means you always have a charging solution at your fingertips, ready to go whenever you need it. Whether you’re at home, in the office, or on the move, you can rest assured knowing that you’re prepared to charge your devices at a moment’s notice. Urbn’s Nanolink Power Bank truly offers the ultimate combination of convenience, performance, and style, all in one sleek package.
Speaking about the recent launch of Urbn’s latest premium Nanolink power banks, Urbn founder and CEO Sagar Gwallani commented, “At Urbn, we’re driven by the mission to enhance your daily tech experience with smart solutions and that’s exactly what our new product intents to do, Transforming how you charge your devices, eliminating the need for multiple charging cables with its built-in cable for seamless connectivity on the go. With the introduction of this innovative solution, we’ll be marking another milestone in Urbn’s journey to redefine the charging industry.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
