MAM
Infectious Advertising appoints Prashanth Kumar as chief digital officer
Mumbai: Infectious Advertising has appointed Prashanth Kumar as chief digital officer. A pro at digital and strategy, Prashant has rich and varied experience across markets. He has worked in India, Southeast Asia, China, the UK, and the GCC with agencies like Dentsu Aegis, Publicis, WPP, and Interpublic.
Prashanth has nearly 25 years of experience leading brands across a multitude of sectors including Automotive, Beverage, BFSI, Construction, Entertainment, FMCG, Healthcare, Hospitality, Real Estate, Travel, Tourism, Governmental, and PSUs. From crafting integrated strategies as a Digital Strategist to spearheading the Client Services function, he has consistently championed the digital medium, serving as a digital evangelist for both brands and agencies alike.
Speaking about his move to Infectious Advertising, Prashanth Kumar had this to say, ‘In India’s digital landscape, few agencies grasp both brand essence and effective content creation for long-term brand growth. Infectious embodies this rare fusion, and I’m thrilled to align with their vision.’
Commenting on the appointment, Nisha Singhania, CEO & managing partner of Infectious Advertising added, ‘Prashanth is a rare combination of digital, strategy and business. His vast experience across geographies and categories will enable him to add immense value to our varied clients. We are delighted to have him on board and look forward to working together.’
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
