MAM
ASCI upholds complaints against 100 ads for violating code
MUMBAI: In May 2015, The Advertising Standard Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 100 out of 141 advertisements in May 2015.
Out of 100 ads against which complaints were upheld, 46 belonged to the Personal and Healthcare category, followed by 22 in the Education category, 10 in Food and Beverage category, five in Telecom category and 17 from other categories.
In the Personal and Healthcare segment, the CCC found 46 claims from advertisers for products or services to be either misleading or false or not adequately/scientifically substantiated and hence violating ASCI’s Code.
Some of the health care products or services advertisements also contravened provisions of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the ASCI Code.
Complaint against advertisement upheld includes Dabur India, Hindustan Unilever, Celebrate Life Wellness, Modi Naturals, Lotus Safe Sun UV Screen Matte Gel, Omega Hospitals and VLCC Healthcare amongst others.
In the Education category, the CCC upheld complaints against 22 advertisers whose claims in ads were not substantiated and, thus, violated ASCI guidelines for Advertising of Educational Institutions. Some of them includes Aptech Limited, Lalani Group, Utkarsh Institute and Podar World School.
In the Food & Beverages category, the CCC found that claims in ads by 10 advertisers were not substantiated and upheld complaints against Britannia Industries, K.C. Food Products Private Limited, Pepsi Foods P. Ltd and GlaxoSmithKline Consumer Healthcare Ltd amongst others.
Click here to read the full report
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
