Broadband
ComScore launches Mobile Metrix & mobile panel development with Kantar
MUMBAI: comScore, Inc has launched two initiatives to expand mobile audience measurement in Indonesia. The global media measurement and analytics company has launched its syndicated Mobile Metrix solution, and has also introduced a joint mobile panel development with Kantar, which will fuel mobile and cross-media audience measurement in the future.
comScore and Kantar will share more details on these developments at the Mobile Marketing Association (MMA) Forum Indonesia during a joint presentation on The Future of Mobile Measurement.
“Kantar and comScore recognise the importance of comprehensive mobile measurement as essential to fostering sustainable growth in the mobile advertising and media ecosystem. The joint building of mobile panels in Indonesia will enable both comScore and Kantar to bring services to market faster, and is an important step forward for the future development of cross-media audience and campaign measurement,” said Kantar chief client officer, Asia Pacific Tim Kelsall.
“The industry needs insights they can act on now as well as the assurance that measurement leaders are planning ahead to address their future needs in this fast-evolving space. Today, we announced initiatives to support both of these needs,” said comScore vice president, Southeast Asia Kerry J Brown.
“Starting today, agencies, advertisers and publishers can leverage comScore Mobile Metrix to better inform media buying and selling strategies. As we look to the future, our work with Kantar to jointly build mobile panels will further advance mobile, multi-platform and cross-media measurement to benefit the entire industry. We are excited to announce these developments and look forward to sharing more updates as these solutions progress,” Brown added.
The introduction of comScore’s census-based Mobile Metrix, now available in Indonesia, allows for reporting of mobile browser and app audiences on smartphones and tablets for tagged publishers.
This service helps publishers to demonstrate the size and value of their mobile audiences to advertisers, and helps media planners and buyers to better evaluate advertising opportunities on mobile devices. In Asia Pacific, Mobile Metrix is available in 12 markets in addition to Indonesia.
Broadband
Airtel and Jio surge ahead as Vodafone Idea and BSNL lose subscribers in December
India’s mobile base rises in December, but gains skewed towards the top two operators
NEW DELHI: India’s telecom market ended 2025 with a familiar split: the leaders sprinting ahead, the laggards slipping further. Fresh data from the Telecom Regulatory Authority of India (TRAI) show Bharti Airtel and Reliance Jio adding millions of wireless users in December, while Vodafone Idea and state-run BSNL continued to bleed subscribers.
India’s overall telephone subscriber base, wireless and wireline, climbed to 1.306 billion in December 2025, a monthly rise of 0.66 per cent. Growth was driven largely by wireless, which accounted for the bulk of new additions.
Bharti Airtel added 5.42 million wireless subscribers during the month, the biggest net gain among operators. Reliance Jio followed with roughly 2.96 million additions. Their gains were spread across multiple licensed service areas, underscoring broad-based momentum.
The story was starkly different for their rivals. Vodafone Idea recorded a net loss of about 9.4 lakh wireless subscribers, extending a run of monthly erosion. BSNL also saw its base shrink by around 2.06 lakh users. Despite marginal gains in a few circles, the PSU’s overall wireless base continued to contract.
Taken together, net wireless (mobile) additions across operators stood at 7.23 million in December.
Wireless subscribers, including mobile and fixed wireless access (FWA), rose to 1.258 billion, a net monthly increase of 8.21 million. Wireless tele-density improved to 88.41 per cent, though the urban–rural divide remained wide: urban tele-density at 140.66 per cent versus 59.07 per cent in rural areas.
The wireline segment posted modest growth. Subscribers increased from 47.05 million in November to 47.37 million in December, a 0.68 per cent monthly rise. Urban areas continued to dominate, while rural wireline tele-density stayed low.
Broadband crossed a symbolic milestone, with total subscribers topping one billion to reach 1,007.35 million by December-end. Mobile wireless broadband remained the primary access mode. In fixed wireless access, 5G FWA subscribers grew 5.59 per cent month on month, signalling gradual uptake of next-generation services.
Yet churn remains high. TRAI noted that about 16.12 million subscribers submitted mobile number portability requests in December alone.
The scoreboard is clear: scale is breeding more scale at the top, while smaller players struggle to hold ground. In India’s brutally competitive telecom arena, December’s numbers show a market that is still growing, but not evenly—and momentum, for now, sits firmly with the frontrunners.
