MAM
“Innovation is indeed at the core of Dusaan’s strategy”: Simran Kohli
Mumbai: Dusaan Retail Technologies, popularly known as Dusaan, is a leading online marketplace focused on home decor and was co-founded in 2022 by Simran Kohli and Moulshree Aggarwal. In a span of a year, Dusaan emerged as the fastest-growing e-commerce platform in the industry. Both founders share a common interest in home decor and drive inspiration from their personal experiences during home transformation projects.
At present, the company features more than 200 brands and has collaborated with over 200 vendors to offer customers a wide selection of premium products. By making premium aesthetically pleasing home decor accessible to everyone, Dusaan aims to become a household name in India. On the other hand, by exploring strategic partnerships with esteemed international brands, it aims to enhance its global presence.
The company is currently exploring how integrating Artificial Intelligence and other
emerging technology can enhance their service and customer experience. With an unparalleled online shopping experience showcasing top-tier Indian brands, Dusaan aims to emerge as a brand that reckons with the public and their taste.
Indiantelevision.com reached out to Dusaan co-founder Simran Kohli, where Kohli talked on lot of ongoing trends in the home decor industry, technological advancement, their integration of artificial intelligence and much more…
Edited excerpts
On share the inspiration behind founding Dusaan Retail Technologies and personal experiences influencing its inception
The inspiration behind founding Dusaan Retail Technologies was deeply rooted in our personal experiences, specifically the challenges we encountered during our home transformation projects. My co-founder, Moulshree Aggarwal, and I recognized a significant gap in the Indian market for a centralized platform catered to premium and affordable home decor needs. This realization sparked our shared passion to revolutionize the home decor industry. Our ambition was to create a one-stop destination that would not only feature curated premium home decor but also embrace and promote a diverse range of brands. This vision was about democratizing access to aesthetically pleasing home decor, thereby transforming the way people shop for their homes. It was also about supporting the growth of local artisans and manufacturers, acknowledging the challenges posed by the vast and largely unorganized Indian home decor industry. Our personal experiences not only inspired us but also drove us to create a platform that would make a significant impact on the industry and support economic growth and cultural preservation. Furthermore, the Indian home decor market, being a multi-billion dollar industry with a large part still unorganized, lacked a comprehensive retail solution that effectively connected consumers with a wide array of products. This presented an enormous opportunity to streamline access, enhance consumer experience, and support the artisan community by bringing their unique creations to the forefront of the retail scene.
On unique approach or strategy has contributing to your remarkable growth within such a short span
Our remarkable growth within such a short span can be attributed to our unique approach of leveraging technology to provide a curated and seamless shopping experience, paired with a deep understanding of market gaps and consumer behavior. From the outset, Dusaan has focused on differentiating itself through an easy-to-navigate, user-friendly online platform that offers a curated selection of premium home decor items. This strategy, combined with our emphasis on empowering hundreds of homegrown brands and exploring strategic partnerships with esteemed international brands, has resonated well with our core audience. Additionally, our dedication to quality and the empowerment of brands have played crucial roles in our growth. We have been able to offer our customers a vast product range of more than 25k+ unique items, catering to the aesthetic needs of modern households, which has contributed to our rapid expansion and popularity among a robust customer base. This success also reflects the increasing consumer affinity towards investing in quality home improvements, demonstrating a shift in lifestyle preferences that prioritize well-designed living spaces.
On Dusaan ensuring the quality and curation of its offerings to maintain customer satisfaction
At Dusaan, ensuring the quality and curation of our offerings to maintain customer satisfaction is paramount. We accomplish this through a meticulous selection process that involves closely working with our vendors and artisans to ensure that every product meets our high standards of quality and aesthetic appeal. Our team is dedicated to empowering brands by providing them with a platform that values quality and design, thereby ensuring that our customers have access to the best products. Furthermore, we actively gather and incorporate customer feedback to refine and enhance our product range. This commitment to quality and customer satisfaction is at the heart of everything we do, enabling us to maintain a strong and loyal customer base.
On shedding light on incorporatinng user feedback and technological advancements to enhance the shopping experience
Innovation is indeed at the core of Dusaan’s strategy, and our recent website revamp is a testament to this commitment. We have incorporated user feedback and technological advancements to significantly enhance the shopping experience. The introduction of a revamped UI/UX design and the emphasis on user-generated content have made our platform more engaging and trustworthy. We have also enriched our website with a wealth of knowledgeable content, including tips and tricks, comprehensive guides, and detailed insights, to empower customers to make informed decisions. Additionally, we’ve implemented features like expert style guides, shop-the-look options, and personalized shopping experiences that cater to each user’s unique tastes and preferences. These features not only make our platform more intuitive but also help in aligning with the evolving needs of our customers, ensuring they find exactly what they are looking for in their pursuit of enhancing their living spaces.
On the integration of artificial intelligence and other emerging technologies to further elevate customer service and satisfaction
As Dusaan continues to expand its reach and product offerings, the integration of emerging technologies is a key aspect of our vision to elevate customer service and satisfaction. We are particularly focused on how AI can enhance personalization, offering hyper-personalized product recommendations that improve the shopping experience by analyzing customer data and behavior patterns. This capability allows us to cater specifically to individual preferences and predict future trends and demands, significantly enhancing customer satisfaction and engagement. AI also plays a crucial role in increasing the efficiency of our business operations, aiding our team members in decision-making processes, and speeding up our business cycles. This integration of AI not only positions us at the forefront of technological innovation in the competitive home decor market but also ensures that we continually offer unmatched value and convenience to our customers, significantly enhancing their overall experience with Dusaan.
MAM
Kerala election ads surged in 2026, with print nearly tripling and TV up 52 per cent
Political parties spent bigger and smarter this cycle, concentrating their firepower in the final weeks before polling day
KERALA: Kerala’s politicians discovered something in 2026 that seasoned marketers have known for years: timing is everything, and when in doubt, spend more. Political advertising during the Kerala Assembly Elections 2026 surged sharply across traditional media compared to the 2021 cycle, with print and television leading the charge, according to the latest analysis by TAM AdEx.
Print was the standout performer, expanding nearly 2.7 times compared to 2021, a striking jump that underlines its continued grip on targeted political communication in a state with some of India’s highest newspaper readership. Television was not far behind, with ad insertions rising 52 per cent, reflecting the enduring appeal of mass-reach platforms for shaping voter sentiment at scale. Radio held steady, mirroring television trends and reinforcing its role as a reliable supporting medium.
The pattern of spending was as revealing as the volumes. More than 85 per cent of all political ad insertions were recorded in the weeks immediately before polling, a concentration that points to a deliberate, last-mile strategy. Ad volumes peaked during weeks four and five in both the 2021 and 2026 cycles, suggesting that parties have settled on a consistent playbook of high-frequency messaging in the home stretch.
The contrast between media types was equally instructive. Print advertising maintained a relatively even spread across the campaign period, serving as a vehicle for sustained, detailed communication. Television and radio, by contrast, displayed sharp spikes in the closing weeks, deployed as blunt instruments for high-impact bursts at the precise moment voters are making up their minds.
What the 2026 cycle signals most clearly is a shift toward more structured, data-driven media planning. The increase in overall volumes, combined with sharper peaks in campaign intensity, suggests that political advertisers are beginning to think less like propagandists and more like performance marketers, balancing broad reach with targeted engagement and watching the returns closely.
Kerala’s election advertising has, in short, grown up. The question for the next cycle is whether digital finally gate-crashes a party that print and television have so far kept firmly to themselves.
