English Entertainment
Sky & CBS ink pan-European deal for Showtime programming portfolio
MUMBAI: Sky and CBS Corporation have inked a long-term licensing agreement for Sky Atlantic to be the exclusive home to Showtime’s growing portfolio of programming across all its territories in the UK, Ireland, Germany, Austria and Italy. Previously, Sky has licensed select Showtime content from CBS on a programme by programme basis.
The deal will span all new and future series including Billions, which premiered in the US with the best series debut performance ever for a Showtime original series. Other new series include the return of Twin Peaks and new seasons of hits such as Ray Donovan and The Affair. The agreement also means customers will have on-demand access to an acclaimed catalogue of premium Showtime programming including Californication, Dexter, Nurse Jackie, The Borgias and Brotherhood.
Additionally, customers can watch these shows where they want using mobile TV service – Sky Go. Customers who use Sky’s streaming platforms, NOW TV and Sky Online also have access to this must-see channel live and on demand.
The deal is the latest multi-territory agreement secured by Sky as it extends its market-leading offering across entertainment, sports, arts and movies. Alongside an expanding portfolio of the best shows from the US and around the world, Sky is also growing its investment in original production, which includes a successful partnership with Showtime to co-produce the gothic horror series, Penny Dreadful.
For CBS Corporation, this is the largest and most expansive international deal to date for Showtime and the first time its content portfolio has been licensed to a single media company across multiple European territories. It also marks a significant next step in the company’s global expansion strategy to distribute Showtime’s prestigious brand and broad programming slate as a bundled offering.
Last year, CBS and Bell Media announced a similar exclusive agreement for Showtime in Canada.
Alongside scripted content, Sky will have an exclusive option to take all new Showtime distributed unscripted shows such as documentaries, late night and reality shows. Premiere dates for the programming may vary by country and current rights agreements with other platforms will remain unchanged.
Sky managing director – content Gary Davey said, “This is one of the most important content deals Sky has ever agreed, cementing Sky’s position as the market-leader in Europe for world-class drama. We are enormously proud that Sky will be the exclusive home to new Showtime programmes for many years to come, building on a relationship that has grown over time including producing three successful seasons of Penny Dreadful together. The agreement means our customers can enjoy an incredible slate of upcoming new dramas like Billions, Twin Peaks and also explore hundreds of hours of amazing series such as Dexter, Californication, The Affair and House of Lies on demand from the back catalogue of one of the world’s most exciting pay TV networks.”
CBS Global Distribution Group president and CEO Armando Nu?ez added, “This is the most significant international deal in the history of Showtime, and further signals the value and prestige of its content brand in the global marketplace. Showtime CEO David Nevins and his team have built an incredible roster of award-winning, critically acclaimed programming. This deal shows how robust and profitable Showtime has become as a stand-alone product and revenue stream. We look forward to working with our outstanding partners at Sky to present Showtime to its customers across Europe and on a wide range of their platforms.”
UK: The aerial is losing its grip. As broadband becomes the default way Britons watch television, the UK is edging towards a decisive, and divisive, question: should Freeview be switched off by 2034? The issue, highlighted in reporting by The Guardian, has exposed deep fault lines over access, affordability and the future of public service broadcasting.
For nearly 25 years, Freeview has delivered free-to-air television from the BBC, ITV, Channel 4 and Channel 5 to almost every corner of the country. Even now, it remains the UK’s largest TV platform, used in more than 16m homes and on around 10m main household sets. Yet the same broadcasters that built it are now pressing for its closure within eight years.
Their case rests on a structural shift in viewing. Smart TVs, superfast broadband and the Netflix-led streaming boom have pulled audiences online. Advertising economics have followed. By 2034, the number of homes using Freeview as their main TV set is forecast to fall from a peak of almost 12m in 2012 to fewer than 2m, making digital terrestrial television, or DTT, increasingly costly to sustain.
But critics say the rush to switch off risks abandoning those least able, or least willing, to move online.
“I don’t want to be choosing apps and making new accounts,” says Lynette, 80, from Kent. “It is time-consuming and irritating trying to work out where I want to be, to remember the sequence of clicks, with hieroglyphics instead of words. If I make a mistake I have to start again.”
Lynette is among nearly 100,000 people who have signed a “save Freeview” petition launched by campaign group Silver Voices. She fears the government is about to “take [Freeview] away from me and others who either don’t like, can’t afford, or can’t use online versions”.
Official figures underline the fault lines. A report commissioned by the Department for Culture, Media and Sport estimates that by 2035, 1.8m homes will still depend on Freeview. Ofcom’s analysis shows those households are more likely to be disabled, older, living alone, female, and based in the north of England, Wales, Scotland and Northern Ireland.
Freeview is owned by the public service broadcasters through Everyone TV, which also operates Freesat and the newer streaming platform Freely. After two years of review, DCMS is expected to set out its position soon, drawing on three options proposed by Ofcom: a costly upgrade of Freeview’s ageing technology; maintaining a bare-bones service with only core PSB channels; or a full switch-off during the 2030s.
The broadcasters have rallied behind the third option. They argue that 2034 is the logical cut-off, when transmission contracts with network operator Arqiva expire. By then, they say, the cost of broadcasting to a dwindling audience will far outweigh the returns from TV advertising.
Ofcom agrees a crunch point is approaching. In July, the regulator warned of a “tipping point” within the next few years, after which it will no longer be commercially viable for broadcasters to carry the costs of DTT.
Others see risks beyond economics. Questions remain over whether internet TV can reliably deliver emergency broadcasts, such as the daily Covid updates, in the way that universally available DTT can. The UK radio industry has also warned that an internet-only future for TV could push up distribution costs and force some radio stations off air if PSBs no longer share Arqiva’s mast network.
“It is a political hot potato,” says Dennis Reed, founder of Silver Voices, who says he has “dissociated” his organisation from the government’s stakeholder forum, which he believes is “heavily biased” towards streaming.
The Future TV Taskforce, representing the PSBs, counters that moving online could “close the digital divide once and for all”. “We want to be able to plan to ensure that no one is left behind,” a spokesperson says, adding that rising DTT costs could otherwise mean cuts to programme budgets.
The numbers show the scale of the challenge. Of the 1.8m Freeview-dependent homes projected for 2035, around 1.1m are expected to have broadband but not use it for TV. The remaining 700,000 are forecast to lack a broadband connection altogether.
Veterans of the analogue switch-off, completed in 2012 after 76 years, recall similar fears of “TV blackout chaos”. Around 6 per cent of households were labelled “digital refuseniks”, yet a targeted help scheme and a national campaign, fronted by a robot called Digit Al voiced by Matt Lucas, delivered a largely smooth transition.
This time, the BBC is less keen to foot the bill. Tim Davie, the outgoing director general, has said the corporation should not fund a comparable support programme for a Freeview switch-off.
Research for Sky by Oliver & Ohlbaum suggests that with early awareness campaigns and digital inclusion measures, only about 330,000 households would ultimately need hands-on help ahead of a 2034 shutdown.
Meanwhile, viewing habits continue to fragment. Audience body Barb says 7 per cent of UK households no longer own a TV set, choosing to watch on other devices. In December, YouTube overtook the BBC’s combined channels in total UK viewing across TVs, smartphones and tablets, albeit measured at a minimum of three minutes.
That shift may accelerate. YouTube has recently blocked Barb and its partner Kantar from accessing viewing session data, limiting transparency just as online platforms consolidate power.
“When the government chose British Satellite Broadcasting as the ‘winner’ in satellite TV it was Rupert Murdoch’s Sky instead that came out on top,” says a senior TV executive quoted by The Guardian. “There already is such an outsider ready to be the winner in the transition to internet TV; it is YouTube.”
Freeview’s future now hangs on a familiar British dilemma: modernise fast and risk exclusion, or protect universality and pay the price. Either way, the aerial’s days as king of the living room look numbered.
