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Shaadi.com sends Instagram comment section strangers to IPL match
Mumbai: In a twist worthy of the most thrilling T20 games, a self proclaimed cricketing fan and lover boy, Parth (@parthmadrid), has scored big time in the comment section of Shaadi.com!
During the ongoing MI Vs CSK IPL clash, Parth displayed his knack for the game but also on the grounds of romance! With his creative match updates, he bowled over the heart of fellow cricket lover Simra (@simraissime_). Parth’s witty banter earned him runs in the comment section and secured him the coveted title of ‘Man of the Match’ on the internet!
It all started on 14 April, during the fiery showdown between Mumbai Indians and Chennai Super Kings. Simra, feeling bowled over by the excitement of the match, expressed her frustration about not having a partner to watch the match and the rest, as they say, is history in the making.
Parth and Simra’s match made in cricketing heaven is a testament to the fact that love can be found in the most unexpected places, even amidst the chaos of the IPL!
His comments caught Anupam Mittal’s (CEO & founder of Shaadi.com) attention too and here’s how the super shark reacted:
Single ladke har App ko @ShaadiDotCom bana sakte hain https://t.co/HqflcXf6HO
— Anupam Mittal (@AnupamMittal) April 16, 2024
Everyone on the internet picked this up and talked about how CSK won the match but this guy won the trophy in Shaadi.com’s comment section –
https://t.co/7U0EwDQsaQ ke comments section me aisa commentry karke impress karne wala ek ladka toh main bhi deserve karti hoon https://t.co/3JwmtrGJaY
— Pallavi ♡ (@Memesaddicted_) April 15, 2024
With the entire social media batting for Parth, Shaadi.com decided to bowl them a googly by gifting the two strangers tickets to catch an IPL match together. Not stopping there, they also handed Parth a Shaadi.com-certified Green Flag Cap, declaring him a verified Green Flag player!
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Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
