Account
Havas Media wins the Integrated Media Mandate of Brick Eagle Group
MUMBAI Havas Media Group India has won the integrated media mandate of Brick Eagle Group, India’s leading financial services platform for affordable housing. The account will be handled from the Havas Media Mumbai office. The expected size of the business is upwards of Rs 20 crore.
Speaking on the appointment, Brick Eagle MD and CEO Rajesh Krishnan said, “India needs over 5 million affordable homes every year. We are investing in the affordable housing ecosystem and gearing up to deliver housing at scale. In this ambitious endeavour, we found Havas Media to be in sync with our vision and they charted an impressive strategic brand map. Their knowledge on the sector, passion and integrated media strengths have convinced us that we are with the best partners for growth.”
Havas Media Group, India and South Asia CEO Anita Nayyar said, “We are very happy to add another innovative client to our kitty. The Brick Eagle team is poised to make a huge mark on the Indian business landscape as well as positively impact citizen lives. This is very much in line with our Meaningful Brands philosophy. We are delighted and privileged – this is a great win for Havas Media and further strengthens our Mumbai operations.”
Havas Media Group, India, MD Mohit Joshi explained, “Our digital at the core and Meaningful Connections Planning philosophy has always impressed the client. This further consolidates our position in the ‘entrepreneurial ecosystem’. Affordable housing is the need of the hour and we look forward to partnering with Brick Eagle to make a positive difference in people’s lives.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
