DTH
Govt denies any AIR or DD stations non-functional; no new programmes for growth of DD in view of Freedish
NEW DELHI: Prasar Bharati has denied that any of its All India Radio or Doordarshan channels are non-functional.
Parliament was informed by Minister of State for Information and Broadcasting Rajyavardhan Rathore that Doordarshan has 67 kendra and All India Radio has 416 Stations including low capacity 100 Watt FM Relay Transmitters.
As part of the continuing scheme of 11th Plan and 12th Plan, 86 new AIR Stations have been approved to be set up in various parts of the country particularly remote/backward/rural areas. These include low capacity 100 Watt FM Relay Transmitters.
In addition, 64 AIR transmitters have been approved for up gradation under 12th Plan including continuing schemes of the 11th Plan.
While there is no approved scheme to setup new Doordarshan Kendra in any part of country including remote/ backward/ rural areas of the country, the Minister said that the project of upgradation of existing low power transmitter at Rajouri in Jammu and Kashmir to 5KW high power transmitter has been approved as part of continuing scheme of 11th Plan.
There are 228 high power and 810 low power TV transmitters in the country including those located in backward / tribal and remote areas of the country.
He said there was no proposal to set up new transmitters except in border areas in view of multichannel TV coverage provided through Doordarshan’s free to air Freedish.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
