MAM
ADFEST 2016 confirms 57 jurors from 18 cities
MUMBAI: ADFEST has announced that some of the world’s most celebrated creative professionals will be joining ADFEST 2016 as jurors including 57 professionals from 18 cities: Auckland, Bangkok, Beijing, Beirut, Colombo, Dubai, Hong Kong, Jakarta, Kuala Lumpur, Manila, Melbourne, Mumbai, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo.
Introducing the jury panel for Film & Radio Lotus:
• Ben Welsh, Creative Chairman, Asia, M&C Saatchi, Sydney (Jury President)
• Erick Rosa, Executive Creative Director, MullenLowe Singapore, Singapore
• Jennifer Hu, Chief Creative officer, Ogilvy & Mather Taiwan, Taipei
• Joo Yu Kyung, Creative Director, Innocean Worldwide, Seoul
• Malek Ghorayeb, Regional Executive Creative Director, Leo Burnett MENA, Beirut
• Santi Suwanvalaikorn, Founder & Executive Creative Director, Youngsanti, Bangkok
• Yoshimitsu Sawamoto, Executive Creative Director, Dentsu Inc., Tokyo
The jury panel for Design Lotus & Print Craft Lotus:
• Yoshihiro Yagi, Creative Director, Dentsu Inc., Tokyo (Jury President)
• Chutivat Cherdchoo, Executive Creative Director, Visionary Group, Bangkok
• Guy Venables, Founder, GUY>ENABLES, Sydney
• Ivan Hadywibowo, Chief Creative Officer, J. Walter Thompson, Jakarta
• Sanket Pathare, Senior Creative Director, McCann Erickson India, Mumbai
• Sing Lin, Creative Director & Partner, BeWater, Shanghai
• Trevor Kennedy, Chief Creative Officer, Leo Burnett Solutions GROUP, Colombo
The jury panel for Media Lotus, Branded Entertainment Lotus & Content Lotus:
• Josy Paul, Chairman & Chief Creative Officer, BBDO India, Mumbai (Jury President)
• Darren Watson, Executive Creative Director – APAC, FITCH, Singapore
• Evan Teng, Managing Director, J. Walter Thompson Taiwan, Taipei
• Georg Warga, Creative Director, Filmmaker & Founder, GOODSTEIN, Shanghai
• Patrick Baron, Executive Creative Director, McCann Melbourne, Melbourne
• Sarnchatt Chansrakao, Managing Director, Dentsu Media Thailand, Bangkok
• Sokichi Nakazawa, Executive Manager of Data Driven Media Marketing Center, Hakuhodo DY Media Partners Inc., Tokyo
The jury panel for Promo Lotus and Effective Lotus:
• Chris Chiu, Singapore (Jury President)
• Anu Joseph, Executive Creative Director, Creativeland Asia Pvt. Ltd., Mumbai
• Dani Richa, Chairman & Chief Executive Officer, BBDO MENA, Pakistan & Africa, Dubai
• Eric Cruz, Executive Creative Director, AKQA Shanghai, Shanghai
• Jeff Ma, Marketing Vice President, Greater China, The Woolmark Company, Shanghai
• Joyce Deng, Marketing Vice President, Yintai Yushen Business Management Co., Ltd., Beijing
• Tara Ford, Creative Director, WhybinTBWA Group, Melbourne
The jury panel for Integrated Lotus, INNOVA Lotus and Lotus Roots:
• Jeremy Craigen, Global Chief Creative Officer, Innocean Worldwide, Seoul ( Jury President)
• Ben Welsh, Creative Chairman, Asia, M&C Saatchi, Sydney
• Chee Keong (CK) Tan, Group Executive Creative Director, Ogilvy & Mather Malaysia, Kuala Lumpur
• Chris Chiu, Singapore
• Josy Paul, Chairman & Chief Creative Officer, BBDO India, Mumbai
• Richard Yu, Chief Creative Officer & China Network Creative Consultant, ADK Taiwan, Taipei
• Sihabutr Xoomsai, Film Director, Triton Film, Bangkok
• Valerie Cheng, Head of Creative Shop, Southeast Asia, Facebook, Singapore
• Yoshihiro Yagi, Creative Director, Dentsu Inc., Tokyo
“Our jurors arrived in Thailand yesterday to begin debating this year’s entries. It is now their responsibility to choose the work that is driving our industry forward, we’d like to thank them for the hard work they will perform over the next few days,” says ADFEST president Jimmy Lam.
ADFEST 2016 will run from 16th to 19th March at the Royal Cliff Hotels Group in Pattaya, Thailand.
Brands
KFC turns tea time into dunk time with Khushi and Orry
Dunked range campaign mixes gossip, friendship and extra sauce.
MUMBAI: When the tea is hot and the chicken is hotter, you know it is going to be a night in. KFC has unveiled a new campaign for its all-new Dunked range, enlisting Bollywood’s favourite BFF duo Khushi Kapoor and Orry for a reel that serves sass with a side of sauce.
The video plays out like a familiar Gen Z script. A party is ditched after Orry’s swollen face becomes the evening’s plot twist. Instead of flashing lights and crowded dance floors, the duo opts for a cosy night in. Khushi proposes a New Year resolution to simply stay home more often. Orry counters with a more ambitious goal shedding his “gossip aunty” reputation, a claim that earns him a sceptical look.
Naturally, restraint does not last long. Before Khushi can finish her sentence, Orry launches into animated storytelling mode. Celebrity break-ups, DM drama, influencers on diets, the tea flows freely, and so does the dunking. Between bites and banter, KFC’s Dunked range becomes the unofficial third wheel, anchoring the conversation in indulgence.
The campaign cleverly mirrors product and persona. Just as the Dunked range promises bold flavours and generous sauce, the reel leans into exaggerated expressions, playful tension and friendship dynamics that feel instantly shareable. The storytelling is fast, cheeky and built for scroll culture.
By tapping into pop-culture references and the easy chemistry between the two personalities, KFC positions its Dunked range as the perfect partner for laid-back evenings where gossip is plentiful, resolutions are flexible and the sauce is unapologetically extra.
The campaign is now live across KFC’s digital platforms, targeting younger audiences who see food not just as a meal, but as a mood.
Because sometimes, the best parties are the ones you skip, especially when the tea is this juicy.
