MAM
ADFEST 2016 confirms 57 jurors from 18 cities
MUMBAI: ADFEST has announced that some of the world’s most celebrated creative professionals will be joining ADFEST 2016 as jurors including 57 professionals from 18 cities: Auckland, Bangkok, Beijing, Beirut, Colombo, Dubai, Hong Kong, Jakarta, Kuala Lumpur, Manila, Melbourne, Mumbai, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo.
Introducing the jury panel for Film & Radio Lotus:
• Ben Welsh, Creative Chairman, Asia, M&C Saatchi, Sydney (Jury President)
• Erick Rosa, Executive Creative Director, MullenLowe Singapore, Singapore
• Jennifer Hu, Chief Creative officer, Ogilvy & Mather Taiwan, Taipei
• Joo Yu Kyung, Creative Director, Innocean Worldwide, Seoul
• Malek Ghorayeb, Regional Executive Creative Director, Leo Burnett MENA, Beirut
• Santi Suwanvalaikorn, Founder & Executive Creative Director, Youngsanti, Bangkok
• Yoshimitsu Sawamoto, Executive Creative Director, Dentsu Inc., Tokyo
The jury panel for Design Lotus & Print Craft Lotus:
• Yoshihiro Yagi, Creative Director, Dentsu Inc., Tokyo (Jury President)
• Chutivat Cherdchoo, Executive Creative Director, Visionary Group, Bangkok
• Guy Venables, Founder, GUY>ENABLES, Sydney
• Ivan Hadywibowo, Chief Creative Officer, J. Walter Thompson, Jakarta
• Sanket Pathare, Senior Creative Director, McCann Erickson India, Mumbai
• Sing Lin, Creative Director & Partner, BeWater, Shanghai
• Trevor Kennedy, Chief Creative Officer, Leo Burnett Solutions GROUP, Colombo
The jury panel for Media Lotus, Branded Entertainment Lotus & Content Lotus:
• Josy Paul, Chairman & Chief Creative Officer, BBDO India, Mumbai (Jury President)
• Darren Watson, Executive Creative Director – APAC, FITCH, Singapore
• Evan Teng, Managing Director, J. Walter Thompson Taiwan, Taipei
• Georg Warga, Creative Director, Filmmaker & Founder, GOODSTEIN, Shanghai
• Patrick Baron, Executive Creative Director, McCann Melbourne, Melbourne
• Sarnchatt Chansrakao, Managing Director, Dentsu Media Thailand, Bangkok
• Sokichi Nakazawa, Executive Manager of Data Driven Media Marketing Center, Hakuhodo DY Media Partners Inc., Tokyo
The jury panel for Promo Lotus and Effective Lotus:
• Chris Chiu, Singapore (Jury President)
• Anu Joseph, Executive Creative Director, Creativeland Asia Pvt. Ltd., Mumbai
• Dani Richa, Chairman & Chief Executive Officer, BBDO MENA, Pakistan & Africa, Dubai
• Eric Cruz, Executive Creative Director, AKQA Shanghai, Shanghai
• Jeff Ma, Marketing Vice President, Greater China, The Woolmark Company, Shanghai
• Joyce Deng, Marketing Vice President, Yintai Yushen Business Management Co., Ltd., Beijing
• Tara Ford, Creative Director, WhybinTBWA Group, Melbourne
The jury panel for Integrated Lotus, INNOVA Lotus and Lotus Roots:
• Jeremy Craigen, Global Chief Creative Officer, Innocean Worldwide, Seoul ( Jury President)
• Ben Welsh, Creative Chairman, Asia, M&C Saatchi, Sydney
• Chee Keong (CK) Tan, Group Executive Creative Director, Ogilvy & Mather Malaysia, Kuala Lumpur
• Chris Chiu, Singapore
• Josy Paul, Chairman & Chief Creative Officer, BBDO India, Mumbai
• Richard Yu, Chief Creative Officer & China Network Creative Consultant, ADK Taiwan, Taipei
• Sihabutr Xoomsai, Film Director, Triton Film, Bangkok
• Valerie Cheng, Head of Creative Shop, Southeast Asia, Facebook, Singapore
• Yoshihiro Yagi, Creative Director, Dentsu Inc., Tokyo
“Our jurors arrived in Thailand yesterday to begin debating this year’s entries. It is now their responsibility to choose the work that is driving our industry forward, we’d like to thank them for the hard work they will perform over the next few days,” says ADFEST president Jimmy Lam.
ADFEST 2016 will run from 16th to 19th March at the Royal Cliff Hotels Group in Pattaya, Thailand.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
