Brands
Air Asia touches 2.5 million guests
MUMBAI: With the sudden rise of various industries over the years, the priorities and sentiments of service centric companies have evolved. Keeping the customers as the cornerstone of the business, companies are out on a spree to attribute all their milestones to the customers by celebrating with them. As a part of the celebration, companies indulge in giving out discounts and exclusive offers encouraging the customers to support the brand.
Low-cost carrier, AirAsia India had recently reached the milestone of flying 2.5 million guests on board. To celebrate this benchmark, AirAsia left no stone unturned by creating a buzz through every form of media which included teaser campaigns that rolled out 4 days before the D-Day and hashtag campaigns (#AirAsiaAviator, #AirAsia2point5million) that had that secured its spot in the trending topics on Twitter. To keep the ball rolling, AirAsia also offered exclusive offers like discounts of upto 50% on return flights for a time slot of 50 hours. AirAsia had also planned a lot for its special activities for its2.5 millionth guest. The flight scheduled on 16th May, 2016 had welcomed its 2.5 millionth guest from Bengaluru to Delhi. The airline had well planned the guest’s journey from the ground to the skies. The other guests who boarded the flight were also showered with surprise gifts as a part of the celebration.
Kindly let us know if you would be interested to know more insights about the campaign on flying 2.5 million passengers.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
