MAM
Gionee elevates Deepika Singh
MUMBAI: Gionee India has promoted Deepika Singh as the director for marketing communications. Singh has been heading the company’s important communications and corporate affairs portfolio for the last one and a half years.
Singh, along with managing and directing company’s internal and external communications, will also support the company’s brand building initiatives and sales growth across regions.
Singh’s elevation comes at a time when Gionee is looking to aggressively push its current market share of five per cent upwards. Singh’s role is intended to augment the core team in strengthening brand communications and build preference and loyalty for Gionee among a fast increasing customer base. As part of Gionee’s concerted push to foster community connect, Singh will also be responsible for spearheading the company’s CSR initiatives, developing appropriate social responsibility goals and metrics and overseeing their implementation.
Gionee India Country CEO and MD Arvind R Vohra said, “We are looking to beef up our core management team in India with fresh thinking and talent that blends multiple skills and experiences. This is the year when we will focus on taking Gionee to the next level of growth, while becoming one of the most loved brands in India. I believe Deepika has all it takes to deliver on this mandate and we are excited to promote her to this new role.”
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
